Chartboost Raises $19 Million From Sequoia And Others To Help Developers Promote Mobile Games. San Francisco-based gaming and ad platform Chartboost has raised $19 million in new funding, in a round led by Sequoia Capital, with participation from existing investors TransLink Capital and SK Telecom Ventures.
With the new funding, Sequoia’s Jim Goetz, who previously sat on Admob’s board, is joining Chartboot’s board. The additional funding will be used to further product development, specifically in the areas of in-app monetization and analytics, but declined to provide details of new features and products at this time. The company was founded in 2011 by former Tapulous employees, Maria Alegre, now Chartboost CEO, and Sean Fannan, CTO. The service they built was not just another ad network, but a technology platform providing free ad-serving technology. Developers can use the Chartboost SDK in their own apps to promote other apps for cross-promotion purposes. App Annie - App Ranking, Analytics, Market Intelligence. A Pre-App Store, App Store? PreApps Launches A Social Marketplace To Preview Apps Before They Hit Stores. It probably doesn’t come as a surprise, but the mobile app economy continues to grow like gangbusters — like it stole something.
Research2Guidance found that revenue from the top five app stores hit $8 billion in 2012 (up 27 percent from the year prior), while about 26,000 applications are submitted to iOS’ App Store each week. As a result, AdEven expects Apple to add at least 435K apps to its catalog in 2013 — on top of the million-plus already live. And yet, in spite of this, app developers have it rough. Just 25 of the top developers took home 50 percent of app revenue in 2012, and it appears that supply has now exceeded demand to the point that the average revenue for paid apps decreased by 27 percent from $26,720 in 2011 to $19,560 in 2012.
So, how can we fix this problem? Do we really need another app store, you ask? Again, why? However, if this is such a great idea, why doesn’t the “Preview App Store” already exist? New Reports Claim The iOS App Store Will Gain 435K New Apps In 2013, But Most Apps Go Unnoticed. A new year-end report from mobile analytics firm and ad network adeven reveals that the iOS App Store will be growing along the lines of its current steady rate, to add over 435,000 new apps to its massive catalog in 2013.
That’s an increase from around 380,000 apps released in 2012, adeven says. That will likely exacerbate the discovery situation, which is made clear by a separate study by mobile marketing firm Surikate that says 81 percent of U.K. App Store visitors stop browsing after checking out the top 50 apps. Adeven, too, found that most apps were likely to slip past consumer eyes, with 64 percent not securing a ranking spot for the month of December, turning them into what the firm calls “zombie apps.” INFOGRAPHIC: iOS and Google Play locked in a Game of Phones - App Annie Blog. Despite the emergence of Google Play, iOS revenue stays well ahead Click here to access the PDF version of the Game of Phones infographic.
The battle for supremacy in the app store ecosystem between Apple and Google rages on, and we’ve decided to give you an update on the state of affairs between the two dominant app stores. Keep reading to see where the battles are being fought. Android’s proliferation as a platform is widespread news, but has Google Play been able to gain ground on iOS as the main source of commerce for app publishers? China and Japan make up 25% of iOS’s total downloads The data shows clearly that East Asia’s appetite for the iPhone and iPad is translating well into sheer download volume. While Android handset growth in Asia has been well reported, it’s clear that the Google Play store has yet to establish itself as the dominant Android app store in Asia. US, UK and Japan generate more revenue than the rest of the world.