background preloader

Transmedia Examples

Facebook Twitter

Transmedia: Nobody does it like Disney. Lord Huron. George Ranger Johnson. ABC's Castle. Richard Castle, author. Heat Wave. The Burger King on The Simpsons. Zombie Vampire Ronald McDonald. Coke Zone. Coke, Pepsi Make Nice on Twitter. Coke Vs Pepsi, Apple vs Google and Facebook Vs Twitter. DIESEL. Diesel Ad Campaigns. Home Advertise Contact Write for us Submit Subscribe to get the latest inspiration and resources Inspiration Identity and Branding Resources Tutorials Wallpapers Motion graphics Photography Architecture Interior design Misc Diesel Jeans Advertising Campaigns – 45 prints Diesel is an interesting brand which attracted a lot of attention through its (let’s say) bizarre campaigns.

Global Warming Ready Live Fast Human After All Dark Ads Privates Be Stupid You will definitely like these articles Intriguing Outdoor Advertising – 33 New Examples The Best 40 Beer Print Advertisements Remarkable Anti-Smoking Advertising Campaigns – 53 Examples 30 Creative Advertising Ideas That You’ll Surely Like 41 Creative Print Advertisements From 25 Ad Agencies Tags: advertising , Inspiration Both comments and pings are currently closed. Sponsors Advertise here Search Creative scripts and captivating designs featured here are compatible with your best host . Recommended sites Award-winning UK with 24/7 in-house support Design your own Gadgets.

HBO's True Blood. Tru:Blood Beverage. Cosmopolitan's Tru:Blood Cocktails. Babyvamp's blog. KRAFT Mac & Cheese. How to Make Kraft. Old Spice. Old Spice Questions the Ladies. Grover: "Smell Like A Monster" Puss In Boots: "The Cat Haz Swagger" Game of Thrones thriving on piracy. The Social Network.

Annotated Guide to Harvard Crimson Articles. Movie vs Facebook. ...they had two choices of books to base it [The Social Network movie] on and they based it on the fiction book. - Mark Zuckerberg (Computer History Museum Interview, July 21, 2010) Questioning the Story: How does Mark Zuckerberg feel about the Facebook movie and books?

Movie vs Facebook

Mark revealed his opinion of The Social Network movie and the book The Accidental Billionaires by Ben Mezrich on which the film was based by saying, "The reason why we didn't participate is because it was very clear that it was fiction from the beginning. We talked to [Mezrich] about that and he basically told us, 'what I'm most interested in is telling the most interesting story.' Contrarily, Mark feels that the book The Facebook Effect by David Kirkpatrick is more in line with the Facebook true story, “You know, honestly, I wish that when people tried to do journalism or write stuff about Facebook that they at least tried to get it right.

Did Zuckerberg drop out of Harvard University? What was Course Match? No. S Horcov on Twitter. What happens when your favorite hockey team is headed for another losing season?

S Horcov on Twitter

When you get sick of following your hockey team’s on-iceperformance, the best thing to do is follow their off-ice activities. When the narrative of the game is getting old, repetitive and boring, it’s time to follow another story. It’s time to follow the Twitter account of S Horcov. S Horcov (@SHorcov) is the captain of the Edmonton Oilers. He has experience fighting Chechens, loves bragging about his intimate relationship with his wife Olga, and has some explicit descriptions of his teammates. But alas, S Horcov is not real. On a recent road trip in Ottawa, for example, the Oilers kidnapped the PM. Petrell is back. Transmedia at its finest: Lost Children. We found a great integrated Advertising campaign that succeeded in connecting with it’s audience and beyond: The Vermisste Kinder initiative. this is Transmedia at its finest.

Transmedia at its finest: Lost Children

Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant. Take a look: Here’s the resumé as presented by the Ad Agency: Brief: Every year in Germany, more than 100,000 children and young people are reported missing. Solution: At the match of FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a player escort kid holding his hand to accompany him. Clockwork Watch: Creating Interactive Narrative. Click any image to enlarge I’m often asked what the interactive theatrical experience Clockwork Watch is, and the answer changes with each stage of the production.

Clockwork Watch: Creating Interactive Narrative

The underlying objective, though, is to create a fictional Victorian universe and tell a story where the narrative is delivered through live events, graphic novels, role-play, online news sites, and a feature film, all co-authored by the audience, through their interactions with our make-believe world over the next five years. Our story runs across several artforms, and culminates in a movie that we hope the audience would want to see, because many of them would have contributed to the project. The original idea for project came from Seductive Alchemy – a New Year’s Eve steampunk party I co-produced in London (2007), where on more than one occasion I was the only black person at the event.

It soon became clear that I was creating an immersive make-believe world that non-Caucasians didn’t understand.