Transmedia Examples
Yes, even hardcore rivals can be social-media friends (or followers, at least).
Coke, Pepsi Make Nice on Twitter
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HBO's True Blood
Korin Miller Korin is the site director for Cosmopolitan.com . She loves uncovering cool new research and learning more about what makes guys tick.
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The Harvard Crimson in The Social Network
By Nate Freeman 10/04/10 6:13pm Share this: Anyone who saw The Social Network this weekend noticed that a certain college rag got a fair amount of screen time.
Movie vs Facebook
...they had two choices of books to base it [The Social Network movie] on and they based it on the fiction book. - Mark Zuckerberg ( Computer History Museum Interview , July 21, 2010) Questioning the Story:
S Horcov on Twitter
What happens when your favorite hockey team is headed for another losing season? When you get sick of following your hockey team’s on-iceperformance, the best thing to do is follow their off-ice activities. When the narrative of the game is getting old, repetitive and boring, it’s time to follow another story.
We found a great integrated Advertising campaign that succeeded in connecting with it’s audience and beyond: The Vermisste Kinder initiative. this is Transmedia at its finest. Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant. Take a look:
Transmedia at its finest: Lost Children
Click any image to enlarge I’m often asked what the interactive theatrical experience Clockwork Watch is, and the answer changes with each stage of the production. The underlying objective, though, is to create a fictional Victorian universe and tell a story where the narrative is delivered through live events, graphic novels, role-play, online news sites, and a feature film, all co-authored by the audience, through their interactions with our make-believe world over the next five years.