Google FeedBurner. Aea365 Monitoring Blogs. I’m Susan Kistler, AEA’s Executive Director, and I contribute each Saturday’s post. Since we started aea365 on January 1, I’ve received questions about how we monitor readership. Rad Resource: Feedburner is a free tool from Google through which you can ‘feed’ the content from your blog to track subscribers. It takes 2 minutes to set up and blog readers will be able to subscribe via email or RSS. Feedburner tracks subscribers (green line below) and how many people view or take action each day (blue line) either in the aggregate or by individual post. From Feedburner, we learned that we gain 3-4 new subscribers on average each day. Rad Resource: Feedburner doesn’t tell you about website traffic – people interacting with the blog on the site itself.
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