F-Shaped Pattern For Reading Web Content. 10 Heuristics for User Interface Design. Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.
(Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order. Dschool.stanford.edu/wp-content/uploads/2011/03/BootcampBootleg2010v2SLIM.pdf.