The Rise Of Pinterest And The Shift From Search To Discovery. The current toast of the web is Pinterest, the visual pinboard for collecting and sharing content online.
The “pinning” phenomena is spreading from its modest beginnings to appearing in national media outlets. There are over 2.5m monthly active Pinterest users on Facebook. A co-founder of the site has over 500,000 followers on Pinterest. Ron Conway (an investor in the site) remarked that Pinterest’s user growth rate is what Facebook’s was five years ago. Earlier in 2011, it was valued through venture financing at $40m and, most recently, just a few months later, at around $200m.
What is going on here? Pinterest is growing for a variety of reasons. Despite the hockey-stick growth, doubts exist. I’ve been tracking Pinterest for a while now and, to me, the single most important aspect of the site is that it has deeply tapped into an important shift in consumer and purchasing behavior. A site like Pinterest could help bring some of that discovery online.
Photo Credit: Flickr/fdecomite. Keyword Search Vs. Discovery: The WAR has begun… « Marketing On Pinterest. Cue the music George… The war between Keyword Search & Discovery, between Google and Pinterest has begun. Did you catch this Mad Money segment about the “mystery” of Google not hitting it’s quarterly estimates? Cramer is confused, but I’m not. Keywords, (and therefore Pay Per Click Ads), are becoming old school before our eyes. What Cramer said, “The mystery began last Thursday when Google reported a “big earnings miss He attributed the missed quarter to cell phone users. What he should have said, “The WAR between Google and Pinterest … between Keyword Search, (read old school), and Sharing & Discovery, (read new school), has begun”. Pinterest has proven a new concept – the shift toward discovery, as TechCrunch calls it, as a replacement for Keyword Search based ecommerce behavior. What am I talking about? Discovery: Finding what you want visually, by browsing friends pictures, (on Pinterest), then clicking on the image and going to the source website without ever typing a word.
Coincidence? The Decline of SEO and the Rise of Discovery. Our UX strategists have tailored a set of strategic offerings around a common set of enterprise needs: “Our system is no longer meeting the needs of our users” The ‘Effective’ System, User and Domain Audit is a comprehensive evaluation of an existing enterprise system from user, business and technical perspectives. While our assessment articulates what changes need to be made to the system, we also help prioritize the work and create internal alignment across organizational silos.
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