background preloader

Style Guide Research

Facebook Twitter

Jess and Liz

Style Guide. Editorial Style Guide - Office of Communications. Colons Use a colon to introduce long lists — see section on Bullets Leave a colon outside quotation marks unless it is part of a quotation.

Editorial Style Guide - Office of Communications

Follow the colon with a single space. Use a colon to introduce a direct quotation if it is more than one sentence. Capitalize the first word after a colon if it is a proper noun or the start of a complete sentence; lowercase the first word if it is part of a sentence. His reason for staying was simple: The snowstorm had shut down all routes out of town. Commas Here are guidelines for some common uses of the comma. Three or more items in a simple list: The event is for students, alumni, parents, families and friends. Dashes Use an em dash to relay a break in thought. Chartered in 1746 as the College of New Jersey — the name by which it was known for 150 years — Princeton University was British North America's fourth college. Global Marketing & Communications. ‎comms.leeds.ac.uk/wp-content/uploads/2012/02/style_guide.pdf. ‎www.ox.ac.uk/sites/files/oxford/media_wysiwyg/University%20of%20Oxford%20Style%20Guide.pdf.

‎www.cu.edu/sites/default/files/eld-style-guide.pdf. 48 Best Brand Identity Manuals In The World - Gregor Kaurin. A brand identity is best described as a group of various visible elements (such as colors, design, logotype, name, symbol, images) and usage instructions that together identify and distinguish the brand in the consumers’ mind.

48 Best Brand Identity Manuals In The World - Gregor Kaurin

Below you’ll find some of the best brand identities manuals from the biggest companies in the world. 1. Adidas 2. Adobe 3. 4. 5. 6. 7. 8. Style Guide. Introduction: What This Is and What This Isn'tBy Cecilia Tan, Publications Director The SABR Style Guide is a reference that exists to guide SABR writers and editors in creating consistent content.

Style Guide

Consistency is essential not only to avoid ambiguity in published materials, but for the sake of professionalism and quality. SABR members pride themselves on getting all the numbers right; this document will hopefully see to it they get all the letters and punctuation right, as well. Sports Reporting for Journalists - AP Style Tips. Sports Reporting AP Style Source cited: The Associated Press Stylebook Editor: Norm Goldstein Basic Books, 2004 Sports Story-type Identifiers: BBO- Professional baseball BBA- Professional baseball (American League)

Sports Reporting for Journalists - AP Style Tips

How To Quickly Create A Written Style Guide For Your Company. Your style is one of the most important ways you present yourself to your peers, your customers, and your potential clients.

How To Quickly Create A Written Style Guide For Your Company

What do I mean by style? I’m not talking about what you or your employees wear (although we have a thing for awesome shoes at Nectafy). I’m talking about style as the literal guidebook to your business’ written communication across platforms that speak to the customer. Of course, Twitter’s 140-character limit has a different set of circumstances than a blog post or other, less-limited, platform presents. Why your brand needs a style guide, and how to create one. A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should look.

Why your brand needs a style guide, and how to create one

Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why. If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on…

12 magically meticulous design style guides. This is heading directly into geek territory.

12 magically meticulous design style guides

But we are self-confessed geeks, particularly when it comes to logo design, typography and pictograms. And that leads us to the meticulously regulated world of brand style manuals... A style manual, or style guide, is a set of standards for the design of documents, signage, and any other form of other brand identifier. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used to ensure no dilution of that brand. We love the obsessive nature of these, and so here we've gathered 12 of the best to inspire you when you create your own brand style guides... The National Aeronautics and Space Administration's Graphics Standards Manual was created by Danne & Blackburn in 1974 when NASA changed from its original crest-based logo to the 'worm' logotype that we are now familar with.

The manual has recently been revived thanks to a Kickstarter campaign to fund its reissue. Create a Company Style Guide. Every company has its own style, and style guides help you maintainconsistency throughout your website and marketing.

Create a Company Style Guide

A company style guide is an outline of how you will present and promote your company and build yourbrand. The guide encourages consistency in writing and design, which gives a connected and unified feel to your company’s identity. It gives employees and clients a common understanding of the look and personality of your company. The style guide is often referred to within companies as the “Brand Bible.” How To Write A Style Guide. Introduction In publishing and media companies, use of a style guide is the norm.

How To Write A Style Guide

However, style guides can also be useful for any organization that prepares documents for clients and the public. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide. A style guide is a reference point that sets standards for writing documents within your organization. The focus of the style guide is not usually a matter of 'correct' or 'incorrect' grammar or style but, rather, it provides guidance for instances when many possibilities exist.

English spellings don’t match the sounds they are supposed to represent. It’s time to change. If you set out to create the most complicated spelling system in the world, then you could hardly do better than English.

English spellings don’t match the sounds they are supposed to represent. It’s time to change

English spelling was messed about with in the 15th century when it became reinstated as our official language. Foreign printers with imperfect knowledge of English compounded the felony during the Bible wars of the 16th century, and the early lexicographers made little attempt to match spellings consistently with the sounds they were supposed to represent. Not much has changed since then – which seems unbelievable when you consider what a forward-thinking and innovative nation we are. The Guardian’s recent style change in adopting American spellings when referring to specific American placenames such as One World Trade Center excited much debate among the members of the English Spelling Society: some wondered if this was at long last a first step towards reforming English spelling – one of the most difficult orthographies in the world.

Does this matter? Editorial Style Guides–Types and How to Create One. Writers use style guides (also called style sheets) to effectively and clearly communicate with their audiences; editors use style guides to make sure they’ve done that! There are essentially three kinds of editorial style guides–the guidelines on how text, tables, images, video, and layout should consistently appear in your publications. Compiles-editorial-style-guide-for-Summer-Games. Contents Introduction Section 1 – Our MarksSection 2 – Using our MarksSection 3 – Other GuidanceSection 4 – Using our Permitted Word Marks EditoriallySection 5 – Need More Help?

Introduction FORMULA 1 is the brand used to identify the most prestigious motor racing competition in the world and is extremely valuable to us. The Formula One group owns extensive rights in and to the FORMULA 1 brand, including the right to commercially exploit it worldwide. The trade marks used to identify the brand include 'F1 FORMULA 1' logo, 'F1' logo, 'F1 FIA FORMULA ONE WORLD CHAMPIONSHIP' logo, 'FORMULA ONE PADDOCK CLUB' logo, F1™, FORMULA ONE™, FORMULA 1™, FIA FORMULA ONE WORLD CHAMPIONSHIP™, FORMULA ONE PADDOCK CLUB™, PADDOCK CLUB™ and GRAND PRIX™. Reference Generator. Crest and word marque. The following guidelines cover using the University crest and word marque in printed material. University crest Where a crest is used, it is the original crest, which includes the mermaid, lion and book with motto that appears on the Royal Charter.

The use of the crest is limited and privileged – when it appears it signifies the academic prestige of the institution. The crest should appear on: Formal stationery for use by academic staff and corporate services Crested version of business card Print associated with graduation ceremonies University team sports kits Degree Certificates Transcript letterheads Word marque. Guardian and Observer style guide: A. A or an before H? Use an before a silent H: an heir, an hour, an honest politician, an honorary consul; use a before an aspirated H: a hero, a hotel, a historian (but don't change a direct quote if the speaker says, for example, "an historic"). With abbreviations, be guided by pronunciation: eg an LSE student. Style guide. GOV.UK is for anyone who has an interest in how UK government policies affect them.

Using this style guidance will help us make all GOV.UK information readable and understandable. It has a welcoming and reassuring tone and aims to be a trusted and familiar resource. We take all of the writing for web points into account when we write for GOV.UK. Then we add the following points based on user testing and analysis on our own website. Active voice Use the active rather than passive voice. Styleguide. 12 magically meticulous design style guides. ‎www.open.ac.uk/libraryservices/documents/Harvard_citation_hlp.pdf.

How To Write A Visual Style Guide for eLearning. Sharebar. The iOS Design Guidelines - Ivo Mynttinen / User Interface Designer. The iOS Design Guidelines - Ivo Mynttinen / User Interface Designer. Design for Windows Runtime apps – Windows app development. OS X Human Interface Guidelines: Design Principles. Great software design incorporates a number of timeless principles for human-computer interaction. The principles described here form the foundation of elegant, efficient, intuitive, and delightful apps. Mental Model A mental model is the concept of an object or experience that people carry in their heads. As people learn and experience things—in both the real and digital worlds—they refine their mental models and build new ones.

It’s important to acknowledge the mental models that people bring to your app, because these models influence people’s expectations. Although you should understand the user’s mental models, don’t feel that you must treat them as blueprints for your app. Metaphors Metaphors are building blocks in the user’s mental model of a task or experience. ‎www.cdc.gov/learning/local/pdf/ElrngEsstls.pdf. GEL (Global Experience Language) Introduction - Material design - Google design guidelines.

Web Design Blog. The Smashing Newsletter.