Forget Storytelling, Try Storydoing. Marc Andreessen famously said, "A company without a story is a company without a strategy. " I couldn't agree more. Having a clear and distinctive story is critical in building a brand today. However, there's a distinction to be made between broadcasting your story--storytelling--and living your story, or storydoing. Understanding the difference between the two and making that shift toward the latter is fundamental to building a business.
We are living in a world turned upside down. Resources once relatively scarce have become abundant. This abundance and fragmentation has put a real strain on probably the two most important resources of all: time and money. None of this has proven good for brands. The statistics are alarming, but perhaps more alarming is this: In this world of pervasive and systematic commoditization, most CEOs are unaware of the reality. From Storytelling to Storydoing What lights up the medium of people?
What Makes a Great Storydoing Company. Talks about Storytelling | TED.com. Kid made STORYTELLING cards. How Stories Change the Brain. Ben’s dying. That’s what Ben’s father says to the camera as we see Ben play in the background. Ben is two years old and doesn’t know that a brain tumor will take his life in a matter of months. Ben’s father tells us how difficult it is to be joyful around Ben because the father knows what is coming. But in the end he resolves to find the strength to be genuinely happy for Ben’s sake, right up to Ben’s last breath.
Everyone can relate to this story. An innocent treated unfairly, and a protector who seeks to right the wrong—but can only do so by finding the courage to change himself and become a better person. A recent analysis identifies this “hero’s journey” story as the foundation for more than half of the movies that come out of Hollywood, and countless books of fiction and nonfiction. Why are we so attracted to stories? Why the brain loves stories Think of this as the “car accident effect.” We discovered that there are two key aspects to an effective story. What makes a story effective? LA FABRIQUE NARRATIVE. Story Arts | Story Arts Online! National Storytelling Network. Talks about Storytelling | TED.com. 5 free apps for digital storytelling and sharing kids’ ideas. Digital storytelling simply means using computer-based tools to tell stories. The 5 apps below are some of my favorites for allowing kids to create, illustrate, record, and share stories and ideas.
Digital storytelling is easy to do with these apps, and can be done even if you don’t have access to much technology at school. If you or your students have a single iPhone or iPad in the classroom, you can do this! My app recommendations are targeted toward PreK-6, but some can be used in secondary classrooms, too. Puppet Pals What it is: Puppet Pals lets kids choose their characters and backdrops and drag them to the puppet show stage. How to use it: This is a great app for practicing dialogue. See it in action: Toontastic What it is: Toontastic uses a “story arc” with characters, setting, plot, and a conclusion, so it’s perfect for kids who are learning the elements of fiction, as well as older kids who are exploring exposition, rising action, climax, and resolution.
Voicethread Show Me. Tech-training - Digital Storytelling. Storytelling Guide - Capacity Waterloo Region. Center for Digital Storytelling. Formatted-Training-Guide-June-2012.pdf. T-TEC :: Trans-Bay Training and Education Collaborative :: Student Voices. Narrative Medicine: A Model for Empathy, Reflection, Profession, and Trust. Narrative-Based Medicine: Potential, Pitfalls, and Practice. Columbia University Medical Center | Program in Narrative Medicine.