彭博
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Get flash to fully experience Pearltrees
The founder: Michael Bloomberg, mayor of New York, who created Bloomberg L.P. three decades ago. Photograph by Nigel Parry/CPi. T he last time Norman Pearlstine had a job in journalism, he spent his days across the street from Radio City Music Hall on the 34th floor of the Time-Life Building, a lofty realm he mockingly refers to as magazine heaven because mere mortals never get to breathe its rarefied air. As editor in chief of Time Inc., the largest magazine publisher in the country, Pearlstine oversaw a stable of 154 titles, including Entertainment Weekly, Fortune, People, and Sports Illustrated.
一块普通的木头是无法打进墙里或另一块木头里的。在信息产品和服务过剩的时代,注意力是真正的稀缺资源。同质化、大而无当的内容和服务无法挤进用户的注意力的缝隙,无法在用户的注意力中站稳脚跟并不断深入。
什么样的事情才能做成一门生意?纳斯达克上市公司ATA的经历表明,通过围绕客户需求进行规模积累和专业化运作,就连原本被人们视为“打杂”的考试服务也能做成一门产业,并建立起竞争门槛。 考试服务商ATA公司2008年在纳斯达克上市后,经常面临行业外人士这样的好奇:考试服务看上去像是一个没有技术含量的打杂服务,承接一些组织考试场地、提供监考人力、邮寄证书和发票之类的琐碎活,赚取点佣金,这居然能形成一个行业,还产生了一个上市公司?ATA公司员工对“外行们”的疑问倒不觉得奇怪:“我们之前就像是躲在一个少为人知或者许多人都觉得没什么大价值的角落里,逐步建立、积累自己的资源和能力。”