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Here's How BuzzFeed Plans To Turn Viral Content Into Cash
BuzzFeed , which aggregates all the viral/goofy/bizarre/hilarious content on the web, just raised $8 million and hired a new president . Now the NYC-based company is making a play to turn the web's viral content into cash, through a handful of custom ad units that blur content with advertising . BuzzFeed is betting this could eventually generate more revenue than standard display advertising.As I was finishing up my review of Hulu Plus , Om Malik raised the idea that Hulu might be considering one of the options I planned to suggest: an ad-free version of its new premium subscription service. Turns out the answer is yes — and no. When I asked CEO Jason Kilar by e-mail if an ad-free option was under consideration, he called his comment “theoretical” but didn’t rule out the option for the joint venture of Disney (NYSE: DIS), News Corp (NSDQ: NWS) and NBC Universal. “There’s nothing that prevents us from considering an ad-free version of Hulu Plus,” Kilar wrote.
Hulu’s Kilar: Ad-Free Hulu Plus Option Is ‘Theoretical’ | paidContent
Startup to IPO: Why Few Companies Make the Leap and What We Can Learn from Them (Part 1)
The Marketing Mix The combination of marketing decisions including product, price, distribution, and promotion is known as the marketing mix , or the 4 p's of marketing . more... Financial Ratios A firm's financial performance can be described by financial ratios that measure items such as liquidity, asset turnover, financial leverage, and profitability. more...

