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BeachMint Raises $10 Million For Celebrity-Endorsed eCommerce. Back in October we wrote about JewelMint, a new subscription jewelry site endorsed by Kate Bosworth and her stylist Cher Coulter. The site represents the first vertical for Santa Monica-based startup BeachMint, and it’s apparently doing well — less than three months after launching, BeachMint just landed a new $10 million round, which comes in addition to the $5 million it raised last summer.

The round is being led by Trinity Ventures, with participation from Stanford University and existing investors New Enterprise Associates and Anthem Ventures. That was fast. BeachMint was only founded in June by Diego Berdakin and MySpace cofounder Josh Berman, both of whom previously headed News Corp’s incubator Slingshot Labs. But the two founders claim they’ve seen “astonishing growth”, and they’re eager to use this money to expand to new verticals. JewelMint is a lot like ShoeDazzle, the shoe site endorsed by Kim Kardashian. NewBeauty® - TestTube™ Makeup of the Month Club - Monthly Cosmetic Club. Birchbox | Deluxe beauty samples delivered to your door monthly. Makeup Discovery Service BirchBox Raises $1.4 Million Seed Round. Have you ever walked into your neighborhood Sephora only to feel utterly inundated by a sea of colorful beauty products?

There are literally thousands of slots filled with bronzers, eye palettes, brushes, moisturizers, foundations, creams, creating a dizzying kaleidoscope of shades and scents. As someone who doesn’t pour over fashion magazines for the latest product and make-up tips, it’s simply overwhelming. I’ve always wondered why we couldn’t take the makeup discovery process out of the box, aka the brick and mortar experience, and bring it into the home in a real, non-Mary Kay tactile way that’s a step beyond mere online shopping.

A new breed of startups are trying to do just that, including New York-based BirchBox, which just raised a $1.4 million seed round led by First Round Capital and Accel Partners. BirchBox, which officially launched in September after a few months in beta mode, is a mash-up of a monthly sample service, an online shop and a beauty editorial content.