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Www.jeffbullas.com/2011/03/14/how-to-take-your-companys-facebook-fan-page-from-zero-to-40000-fans/ It was last year that I met a Facebook marketing specialist, Mike Watkins at a marketing event. I was impressed by his story about how he had taken the SUPRE’s fashion brand’s Facebook page from zero to 40,000 fans shortly after Facebook released the “Page” option to add to its “Profiles” and “Groups” membership options.
I met him again recently for a video interview that I will be publishing in the next few days, in the meantime I would like to share his story. Facebook “pages” have only been around for 2 years and in that time we have seen major global brands embrace Facebook for engaging and interacting with their customers with some major brands Facebook pages fan subscribers now approaching 40 million and providing another way to communicate that goes beyond traditional media and email. So what were the key elements to acquiring the 40,000 fans and what strategies did he use to continue to engage and nurture the Facebook fans for SUPRE’s fashion brand?
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