Just What is Social Media, Exactly? What is social media, and is social media actually media in the traditional sense of the word?
This is the question Jeffrey and Brian Eisenberg take on and try to decisively answer at their marketing firm's company blog. They say it is disingenuous to call any of the various things we in the punditry business refer to as types of New Media as any type of media, since the fundamental nature of what we call New Media is communicative, and older forms of media are simply places for content to be surrounded by advertisements. From Brian's post: “The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense.
Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking.
Planning. SWOT analysis. Websites I want to study. Start-up Advice & tips. Products/services to follow up on. Tech pages. Tech pages II.