Why Advertising Is Failing On The Internet. Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.
In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. The views he expresses are his own, and we present them here to foster debate. (Obviously, we hope there is a place for advertising on the Internet since it pays our bills). Business Models on the Web. Business models are perhaps the most discussed and least understood aspect of the web.
There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
Affiliate marketing. Display advertising. Search engine marketing. Internet Marketing.