Latinos And The Online Campaign: Where Are They? Above: Jose Luis Jimenez, the social media editor for Fronteras Desk, talks to KPBS about Latinos and the online campaign. Aired 7/19/12 on KPBS News. How do you reach a Latino voter? Identify the social media platforms or websites they go to. And it doesn't hurt to get an audience with a popular blogger. Special Feature Vote 2012 Check out the Fronteras Vote 2012 Election Special & other stories about the fall campaign. SAN DIEGO — It’s conventional wisdom that Latinos will play a key role in the November elections, especially in the West. How do you reach a Latino voter? Republican Presidential Candidate Mitt Romney and President Barack Obama have posted Spanish-language videos on websites, which are constantly updated with new content.
The race for the White House is already on overdrive in cyber space. Campaigns understand the changing demographics in America. David Karpf is a professor of political science at Rutgers University. Credit: Photo courtesy LATISM. Above: Ana Castro of LATISM. Diversity as a Competitive Advantage. By Marilyn Pratt, Director Community Advocacy, SAP Community Network Can diversity in the workplace become a business differentiator and competitive advantage? Is there really a ROII (Return on Inclusion Investment)? There are many companies that seem to think so and are working to cultivate an even broader culture of respect for differences, ensuring inclusion of diverse ideas to feed innovation, while enhancing their reputation as a great place to work. Diversity is not solely a gender/culture issue but one that includes varied perspectives.
Phyllis Stewart Pires, SAP’s Global Head of Diversity believes forming a team of diverse individuals is just the beginning. Here’s more from my conversation with Phillys: You have helped create workshops at SAP around the topic of diversity. Phyllis: We are seeing slightly more female managers signing up for the workshops and need to ensure we are attracting men to this discussion. So if targets are contentious what good are they? The Homeless Defend Becoming Hotspots - Digits. SXSW In A Nutshell: Homeless People As Hotspots.
South By Southwest 2012 can be summarized thusly: An impossibly-named marketing company called Bartle Bogle Hegarty is doing a little human science experiment called Homeless Hotspots. It gives out 4G hotspots to homeless people along with a promotional t-shirt. The shirt doesn't say, "I have a 4G hotspot. " It says, "I am a 4G hotspot. " You can guess what happens next. Is This For Real? This story took a while to break because many Internet residents didn't believe it was true. @tcarmody @dansinker @kissane Do we know for sure that this is a real thing and not brilliant parody? An understandable reaction. It most assuredly is real, though. "One particular aspect we find intriguing is Street Newspapers, which are print publications created and sold by homeless populations as a form of entrepreneurial employment.
The Problem The Homeless Hotspots website frames this as an attempt "to modernize the Street Newspaper model employed to support homeless populations. " "I'll be honest," he said. Women 'More Likely' to Make your Social Media Campaign Go Viral. uSamp has just published a study that gives a little insight into what kind of information men and women are willing to share on social networks. Surveying 600 adults in the UK this past January, the survey revealed that 78% of women were happy to share what brand they preferred, compared to a slightly lower figure of 74% among men. For both men and women, home addresses and phone numbers were off limits for the most part. 3% of women and 12% of men said they were willing to share their phone number online, while 3% of women and 7% of men were willing to share their physical address.
The difference in figures for most topics, as seen in the table above, weren’t vastly different, but with women more willing to talk about or share the brands that they like, it makes them more likely candidates for picking up on social media campaign buzz. Gaelle Normand, MD of uSamp in Europe says: “This is good news for retail brands trying to harness social media as a marketing tool. The Birth Of An Idea: Ads To Rebrand Girls. Black in America: The Silicon Valley promised land and how minorities can use pattern matching to their advantage.
Editor’s note: CNN’s upcoming documentary, Black in America 4, has sparked a heated discussion about race in the tech industry. VentureBeat has asked several black entrepreneurs to contribute their opinions prior to the airing of the show on Sunday November 13. Read the rest of VentureBeat’s stories on diversity in tech. There has been a lot of chatter lately about race in Silicon Valley on the heels of CNN’s release of a few choice interview snippets with Michael Arrington (from an upcoming documentary on black entrepreneurs). The aftermath has included a Twitter storm of comments, a defensive and yet antagonistic post from Arrington, a rebuttal from CNN’s host Soledad O’Brien and numerous opinion pieces from tech media. Last week, Black Founders held a prescreening of the full documentary followed by panel discussion by black tech entrepreneurs in the valley.
This isn’t a new pattern. When I was 20 I dropped out of Stanford with two classmates to start a company. Diversity News.