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YOUR correspondent was shocked to learn that 34% of his Facebook friends are married. Still in his 20s, he does not want to contemplate settling down quite yet. Knowing that 64% of his online friends are male does not help either—more so because only 57% of Facebook is comprised of women.
Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share. Curation used to mean opting in to sharing. You found or did something you thought your audience would care about, and you went to the trouble of sharing it. This worked when we didn’t have so much content at our finger tips, but as more news and media consumption moves online, the friction of constantly opting in exhausts us and we don’t bother to distribute what others might enjoy. That’s why I believe we are entering the age of curation through unsharing, and it will force us to change.
Laura Larsell is the information ontologist at Trapit , a content discovery, personalization and curation platform currently in beta. Laura holds an M.A. in library sciences from the University of Texas at Austin. I love libraries and bookstores. I love the tactile, olfactory and social experiences these physical spaces allow. Clearly the Internet has given us ample and exciting new opportunities to engage with information resources, but the digital realm is still a ways off from satisfying many of our real-world needs.
Tablet owners love the devices so much that they're taking them everywhere — even the bathroom — according to a new study. Staples Advantage, Staples' business-to-business unit, polled 200 tablet owners from companies of various sizes and across multiple industries in June. The survey found 35% of tablet owners use the device in the loo. The respondents also admit to taking their tablets to restaurants (30%), on vacation (60%) and using them in bed (78%). Eighty percent of those polled also said they see tablets as a means to help them achieve an improved work/life balance.
SimplyMeasured SimplyMeasured’s competitive analysis tool compares engagement across competitors’ social media profiles. Giving context to social media engagement numbers. Most social media analytics tools will measure how a profile’s fan base has changed and what percentage of those people are actively interacting with it. Most also give some indication as to what “share of voice” a brand has among its competitors in the conversation that’s pinging around social networks.