Tips4Social

5 Ugly Potholes on the Road to Social-Business Excellence. As we continue to fully embrace and implement social into the business infrastructure, it might be wise to pay heed to some of the learned potholes or mistakes your organization could hit along the way. 1.

Five Social Media Tricks Every Entrepreneur Should Know. The 5 Mistakes Marketers Continue To Make On Facebook. 11 Social Media Tips for the Public Sector. 10 social-media timesavers for busy advisers. Each week, I receive tons of e-mails and phone calls where people helplessly proclaim, “I am so busy”, “I am up to my knees in deadlines”, “this has been a crazy week”, or my personal favorite, when people just push the “ignore” button.

Justin Bieber On The Business Of Social Media. 5 Hot Facebook Marketing Trends. Facebook looks completely different than it did a year ago, so it shouldn't be surprising that marketing on the social network has also changed a great deal.

The biggest difference is Timeline, the photo-heavy redesign that Facebook herded brands into in March. Though there have been conflicting reports about Timeline's effect on brand engagement, marketers are realizing that Timeline may not be more effective — but it definitely is different. However, Timeline's not the only catalyst for the changing marketing ecosystem on Facebook. Another is Facebook's financial situation: We all know the company is under huge pressure from Wall Street to figure out a winning formula for advertising on the platform.

The other big trend is driven by how advertisers view Facebook. The combination of influences has ushered in the following trends. 1. The success of Pinterest has prompted more emphasis on photos and may be a big influence in Timeline's design. 2. 3. 4. 5. How Pro Marketers Use Facebook Insights. Facebook introduced five levels of administration to its brand pages Thursday.

The added protection means more people are going to have access to (and have to learn how to use) Facebook Insights. While there are plenty of how-to guides for beginners out there, we wanted to touch on the more advanced side of Insights. Choosing the Best Social Media. Sure you've heard of most of the platforms out there. But do you know which ones are best for your company? May 07, 2012 It seems as if a new social platform pops up every week, and as a small business owner, it can feel overwhelming. So how can you establish yourself on social media when users are bouncing from one network to the other, and the next hot network may have no reliable messaging for your business?

First, take a deep breath. Social Media Is Key for Marketers (But Not How You Might Think) InShare0.

Myth 5: Social Media Is Solely A Broadcast Channel. - Investopedia. 4 Facebook Features Marketers Can't Afford to Ignore. Justyn Howard is the CEO of Sprout Social, a social media management platform that empowers leading companies to effectively manage their social channels.

Follow him on Twitter @justyn and read his blog at SproutInsights. If you have a brand or a business to market chances are you're using a social media management application to monitor online mentions, schedule updates, and generate reports. But if you really want to be an effective marketer, you need to develop a deeper understanding of which networks are most vital to your company, and what network features are key. In Facebook's case, we're talking about some powerful community management components that are unmatched by its competitors, and often overlooked by marketing pros.

Here are the four that simply can't be ignored. SEE ALSO: 3 Reasons Facebook Brand Pages Are Good for Businesses 1. 5 Lessons Marketers Can Learn from "The Hunger Games" Top 6 Social Media Marketing Trends of 2011. Every so often you experience a year in which everything in the marketing world changes because of rapid innovation in digital and in social media.

This wasn't one of those years. Instead, 2011 will likely be remembered as a year of incremental upgrades in various social media platforms. This was not a year like 2006, in which Twitter was introduced, or 2009, when the world first got a glimpse of Foursquare. 5 Big Reasons CEOs Should Get Social [INFOGRAPHIC] Over the past few months, we've introduced you to some of the most impressive CEOs in the digital marketing and tech space.

While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter, Facebook and other social platforms, and they use them regularly. In case you missed it, here's a recap of the five posts in our Social CEO Series. Below that, you'll find an infographic that highlights data about how some in the C-suite are using social media sites, how they consume news and the benefits of being a socially savvy CEO. 1. Why Richard Branson Always Makes Time for Social Media Where most corporate blogs still house formal announcements, the Virgin Group website hosts a blog written with Branson's first-person flair.

Branson's Twitter, Facebook and Google+ profiles are all equally personal and active. 2. At the helm of Evernote, an emerging digital note-taking empire, is the personal-memory-assistant-obsessed Phil Libin. 21 Essential Community Management Resources.