Ad Targeting Is Hard. Editor’s note: Benjy Weinberger is the engineering site lead for foursquare’s San Francisco office. He previously worked on infrastructure and revenue engineering at Twitter, and before that on search and ad engineering at Google for eight years. Microsoft recently announced that it’s taking a huge $6.2 Billion writedown over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting.
As this Reuters analysis explains, there’s so much online advertising space that merely putting billboards up all over the internet is no longer a lucrative business. 4 Things Your Mobile Tells Marketers About You. Martin Hayward is the Director of Marketing at Mirror Image Internet.
Follow the company @MirrorImage_CDN. Unless you’ve been living under a rock, you know smartphones are penetrating the market at a rapid pace. As with any category that experiences rapid growth, questions arise equally as fast regarding market intelligence, and how it can help achieve tangible business results. With this in mind, marketers have a new set of demographics to consider — device demographics.
Traditional targeting was once based on demographic profiles and assumptions built on previous purchase behavior. Customizing the content and experience for each mobile device type presents lucrative opportunities for marketers and their brands. 1. The devices we use tend to shape our behaviors, therefore adding an extra layer of insight into click-through habits and preferences. 2. Mobile media can take a lot of forms. Why People Should Chill Out About Targeted Advertising.
The other day, I was reading a news article when a skyscraper banner ad to the right of the story caught my eye.
It was for a particular bass guitar, which was for sale on Amazon. I happen to be in the market for a new bass, and this model looked like one that I might like. So I clicked on the ad to take a closer look and then and browsed through a few other options. I didn't end up buying anything, only because I have more a little research to do before I make a decision. But I will make a purchase within the next few weeks. This was probably the second or third time I have ever done this in my life, despite being served probably millions of ad impressions since I first encountered the Internet via a dial-up-connected AOL account. This phenomenon is by no means limited to the digital world in which we now live. The Value For Consumers On the Internet, my relationship with advertising has begun to change. 5 Google Paid Search Products You Need to Know. Tessa Wegert | November 10, 2011 | 1 Comment inShare33 Google is nothing if not progressive, and for this reason many of the innovations made to AdWords warrant a closer look.
For many digital marketers, the fall of 2011 might be remembered for bringing dynamic advertising to paid search. Google's newest offering, said to flip "the search engine on its head," does away with the traditional keyword advertising approach in lieu of matching landing pages with the right user search. Dynamic Search Ads is just one of dozens of innovations Google has made to its AdWords product over the past few years. Google Image Search. Marketers Use E-mail Cookies To Develop Personalized Ads. 3 Ways To Hack Into Asia's New Social Boom. Following Brands on Twitter Increases Purchase Intent [STUDY] People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.
![Following Brands on Twitter Increases Purchase Intent [STUDY]](http://cdn.pearltrees.com/s/pic/th/following-increases-purchase-17575539)
The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the U.S., and revealed a number of details about how people interact with brands on the world's beloved 140-character social network. So, just how powerful is the Twitter connection between consumers and businesses? The study found that 60% of brand followers are more likely to recommend a brand to a friend after following the brand on Twitter, and 50% of brand followers are more likely to buy from that brand.
These findings mirror those from a previous report, detailing how consumers interact with brands on Facebook. Any increase in customer loyalty is great news for brands, especially those lucky enough to make the coveted list of followed companies. Croatia’s iSTUDIO wants to revolutionize the way we monitor social media. A few years back, Facebook was just a procrastination tool where people would spend their whole days logged in and buying friends on Friends for Sale.
Not that it’s much different from today, but if you wanted to open a social media agency specialized in fan page management back then, people would say that you’ve lost your mind. Especially in Croatia. Daniel Ackermann and Tomislav Grubišić decided to ignore all of that; they got some money together and founded the iSTUDIO, one of the leading social media marketing agencies in Croatia today. In these two years, they’ve gathered up quite a team of 16 people who are working with some of the biggest clients in the South Eastern Europe (SEE) region.