Campaign to show 'skill and compassion' of nurses. 16 September 2012Last updated at 19:20 ET By Jane Dreaper Health correspondent, BBC News The Royal College of Nursing film shows patients shouting at nurses A new campaign launched by the Royal College of Nursing aims to show the reality of nursing, and to explore the reasons behind failures in care. The UK-wide promotion features ads on buses, and a website to show what a nurse's working day is like. It comes after a series of devastating accounts of lapses in basic care. The Patients Association says the bulk of calls to its helpline relate to poor nursing care - and that the solution is to boost numbers of support staff. The campaign features a film - first shown at the RCN's Congress earlier this year - which depicts nurses administering drips, clearing up vomit and being shouted at by patients. Dr Peter Carter, head of the RCN, said: "What we are doing today is showing the reality of nursing and how it takes both professionalism and compassion to be a nurse.
Admin burden “Start Quote. Being More Accessible. Editor’s note: Nasir Jones is co-founder of 12Society and a multi-platinum recording artist. Follow him at NasirJones.com and on Twitter: @Nas. On July 24, I found out that my newest album hit No. 1 on the Billboard 200. This isn’t my first time around the block, but it’s one of the most satisfying. I started as a hungry MC from QB, but now I am trying to give back to the hip hop community that made me. More than ever, entertainment is about self-promotion — using the power of your fans through social media to market live shows and new business ventures and move a few records. When piracy hit the entertainment industry, artists were distraught and began distrusting their own fan bases.
A huge aspect of that evolution is offering a glimpse into your lifestyle — being more accessible. To me, that’s inspirational. It is this same type of innovation that has defined and revolutionized the landscape of Silicon Valley, especially within the confines of e-commerce. How To Embrace The Power Of Authentic Marketing. NASA Expanding Into Apps, More Video Games.
When Mars rover Curiosity touched down Sunday, August 5th, it was more than a technological triumph for the space agency; it was another victory in a four-year-old social-media campaign that has expanded to Google+ Hangouts, Angry Birds and Xbox 360 Kinect games and, in the future, maybe mission-specific apps. The space agency proved it’s as adept at landing a rover on Mars as it is at entertaining a global audience, be it through a smoothly executed live-stream viewed by millions or an interactive web tool simulating the rover landing. And as Jason Townsend, the Deputy Social Media Manager at NASA explained, it’s just the beginning as far as social-media outreach is concerned: “We’re always looking for new opportunities to connect with new audiences and share information about our missions, programs, and people. We’re always exploring where the public is, and figuring out where social media is headed next. “Eyes” wasn’t the only interactive tool created for the rover.
Does Social Media Really Drive Startup Sales? The Social Gaming Leadership Alliance (SGLA) has this week (November 13) testified before a Massachusetts committee on a bill that contains provisions that could see Social Plus games banned in the Commonwealth. Just the day before, the alliance announced the introduction of ‘Social Plus’ which they say is a new term that defines the category of freemium social games provided by SGLA partners. They describe these as being online social games with sweepstake promotions that “deliver interactive board, card and casino-style games to millions of Americans.” The online casino-related bill, H.4431, was referred to the committee on Economic Development and Emerging Technologies. At present, nothing has yet been actioned as the committee will accept written testimony until November 20. The organization believes that allowing the ‘thriving’ industry to continue will generate new revenue for the Bay State.
Featured Image: Canva. A Big Little Secret To Viral Videos. Trust Me, I'm Lying: Confessions of a Media Manipulator. 5 Marketing Tactics That Cost (Almost) Nothing. The Best Time to Send Emails, Tweets and Text Ads. Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity. GM pulls Facebook advertising amid growing concerns over social media marketing. Talk about poor timing: the same day that Bloomberg reported that Facebook’s IPO is falling short of investors’ expectations, GM announces it has decided to pull all of its Facebook advertising. And that’s no small account Facebook has lost – it was a $10 million account. According to the Wall Street Journal, GM decided to nix its Facebook campaign efforts after concluding the paid ads didn’t significantly impact buyers.
While the company says its business page is still a product it intends to invest in, it will no longer use the Facebook paid advertisement system. This is bad news for Facebook for a few reasons. Losing an account – especially a big one – hurts, especially when it’s been made this public. But the larger impact is that this fuels the “overvalued” fire that just won’t be extinguished. The skeptics have been crying foul since whispers of the word “billions” starting being thrown around: Facebook is big, sure, but it’s unproven. How to use social media monitoring to keep tabs on your competition - On Small Business. Posted at 05:30 AM ET, 05/03/2012 May 03, 2012 09:30 AM EDT TheWashingtonPost By Shrita D.
Sterlin By now, most savvy companies have launched blogs, Twitter accounts and Facebook pages, mindful that actively engaging online audiences is essential to the survival of any business. (BRIAN SNYDER - REUTERS) offers a major benefit that is too often ignored: the ability to monitor the online space to glean information about your customers, your competition, and even your own company. Twitter, for example, allows businesses to quickly detect a problem with a service or product before that problem turns into a full-blown crisis. ●Develop insight into how your brand is perceived. ●Build new business relationships. ●Scout your competition. ●Improve customer service. ●Achieve a competitive advantage. ●Manage your online reputation. If you have a presence in the social media space, incorporate monitoring into your overall strategy.
Shrita D. Coke, Target Reveal See-Thru Marketing. Gamification: Adding Stickiness to Your Campaigns. The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level of engagement but also broadcasting brand loyalty through social media channels. The trend of gamification is set to rise: according to a recent report by Gartner, by 2015 “more than 50 percent of organizations that manage innovation processes will gamify those processes.”
The same report predicted that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” The rise of platforms and applications to enable gamification, such as SCVNGR, Badgeville, BigDoor and Bunchball, have made it easier for brands to structure campaigns. So what are the characteristics of a successful gamified campaign? Setting up a challenge A scoring system: badges and points Progression: levels. Vending machine longs for hugs, dispenses free Coke in return. Going Viral: How Codecademy Snagged 200,000 Users in Seven Days. Facebook Advertisers Get Discount for Linking Back. 3 Ways To Take Your Social Media Marketing Offline. How Klout Found Success By Focusing On Users. Klout became an industry-defining company by putting users first. Here's how its CEO, Joe Fernandez, did it. December 27, 2011 There's no set formula for startup success.
Some companies focus on design, while others focus on mastering industry research or one-upping competitors to make it to the top. From day one, Klout's goal has been to "help people understand their influence and to [help them] leverage that influence," says founder and CEO Joe Fernandez. The San Francisco-based company measures an individual's influence across the Internet and scores that user's influence on a scale of 1 to 100.
During late 2007, Fernandez was recovering from jaw surgery with his jaw wired shut for three months. Fernandez started building Klout during his recovery period. Klout is all about data; it analyzes 2.7 billion pieces of content and connections per day, receives more than 8 billion API calls per month and has worked with more than 5,000 partners and developers. 1. 2. 3. 4. Why Spotify can never be profitable: The secret demands of record labels. Imagine a new hot-dog selling venture. Let’s also say there’s only one supplier to purchase hot dogs from. Instead of simply charging a fixed price for hot dogs, that supplier demands the HIGHER of the following: $1 per hot dog sold OR $2 for every customer served OR 50 percent of all revenues for anything sold in the store.In addition, the supplier requires a two-year minimum order of 300 hot dogs per day, payable all in advance.
If fewer hot dogs are sold, there is no refund. If more than 300 hot dogs are sold each day, payments to the supplier are generated by calculating $2 per customer or 50 percent of total revenues, so an additional payment is due to the supplier. After the first two years, the supplier can unilaterally adjust any of the pricing terms and the shop can never switch suppliers. Would this imaginary hot dog establishment be able to generate a profit? For the first time, people are talking, and these previously secret demands are being made public. Hitpad Fights Facebook Information Overload. Until now, iPad app Hitpad has concentrated on presenting the latest news in an easy-to-digest way. Now its developers have taken the same approach to Facebook. Once you’ve connected your Facebook account to the updated app, you’ll be able to switch between two channels from the top of the interface – ‘Hot Topics’ (the news content the app has always provided) and ‘Facebook’, which presents content shared on the social network by your friends and the Pages you’re subscribed to in a fresh way.
Links, videos, photos and statuses each have a separate column, and you can expand any piece of content for a closer look, allowing you to ‘like’ and comment from within the app. You can also post new status messages, making it a simple but effective way of interacting with Facebook. I really like what Hitpad is doing and for the most part it works well. ➤Hitpad. Infographic: 7 Companies Who Made Major Pivots in Strategy. Cloud Music Showdown: Amazon vs. Apple vs. Google [REVIEW] It's been a huge week for digital music lockers. First Apple made iTunes Match available to U.S. customers, then Google Music launched. These two services are competing with with Amazon's Cloud Player (which is integrated with the new Kindle Fire) in a new realm of cloud music storage. The three major contenders offer similar products with a similar mission: Allow users to buy new music and access existing libraries from multiple devices, via the cloud.
Here's how the services compare to one another in terms of ease of use, pricing, mobile accessibility, and track selection. A disclaimer: I am a Mac owner. Pricing Google Music is free to all users. iTunes Match is $24.99 a year. Amazon's Cloud Player is free for for up to 5GB of uploads (not counting Amazon.com MP3 purchases). Winner: Google Music, because it's free. Buying Music The iTunes Music Store first went live in 2003. iTunes is bloated, especially on Windows. Google's new music store has a clean layout like iTunes. Winner: iTunes. 7 Steps For Creating Disruptive New Retail Experiences | Co. Design.
Have you wondered why we linger in an Apple store, playing with shiny screens, but never set foot in a Sony Style store (which, incidentally, has its devices locked behind glass doors)? Why are one company’s stores a multi-billion dollar business while the other doesn’t even show up in their annual report? The difference is that Apple has created something very different from the cold, "hands-off" nature of traditional high-end stores, while avoiding the clutter of a warehouse store like Best Buy. In sociological terms, Apple has very deliberately changed the "script" of electronics shopping. What do we mean by “scripts”? Sociologists have spent years studying experiences and have noticed that there are shared rules that govern how we act. Scripts are why we know what to do when we go to the DMV. In the mundane routines of our lives, experiences that stand out are often those that change the existing scripts. 1. 2. 3. 4.
Create an immersive world with consistent rules. 5. 6. 7. 7 Ways Universities Are Using Facebook as a Marketing Tool. Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did. Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University.
For this and other reasons, schools are pretty much unanimous in their use of Facebook. How they're using the tool, however, varies greatly. "The book hasn’t been written," says Michael Kaltenmark, director of web marketing and communications at Butler. Here are seven ways schools are leveraging Facebook. 1. 2. 3. 4. 5. 6. The Rocky Relationship Between Apple and Facebook [Report. Buying Yahoo Is A No-Brainer For Alibaba. Intel acquires mapping company Telmap. WSJ: Apple negotiating for streaming movies on iTunes Store. Facebook And eBay Team Up To Breathe New Life Into Social Commerce.