StrategicMarketing

Campaign to show 'skill and compassion' of nurses. 16 September 2012Last updated at 19:20 ET By Jane Dreaper Health correspondent, BBC News The Royal College of Nursing film shows patients shouting at nurses A new campaign launched by the Royal College of Nursing aims to show the reality of nursing, and to explore the reasons behind failures in care.

The UK-wide promotion features ads on buses, and a website to show what a nurse's working day is like. It comes after a series of devastating accounts of lapses in basic care. Being More Accessible. Editor’s note: Nasir Jones is co-founder of 12Society and a multi-platinum recording artist.

Follow him at NasirJones.com and on Twitter: @Nas. On July 24, I found out that my newest album hit No. 1 on the Billboard 200. This isn’t my first time around the block, but it’s one of the most satisfying. I started as a hungry MC from QB, but now I am trying to give back to the hip hop community that made me. So as I stepped to the mic on “Jimmy Kimmel Live” that night, wearing a special 12Society t-shirt that I designed, a pair of jeans, and some Timbs, I can say I was on top of the world.

How To Embrace The Power Of Authentic Marketing. NASA Expanding Into Apps, More Video Games. When Mars rover Curiosity touched down Sunday, August 5th, it was more than a technological triumph for the space agency; it was another victory in a four-year-old social-media campaign that has expanded to Google+ Hangouts, Angry Birds and Xbox 360 Kinect games and, in the future, maybe mission-specific apps.

The space agency proved it's as adept at landing a rover on Mars as it is at entertaining a global audience, be it through a smoothly executed live-stream viewed by millions or an interactive web tool simulating the rover landing. And as Jason Townsend, the Deputy Social Media Manager at NASA explained, it’s just the beginning as far as social-media outreach is concerned: Does Social Media Really Drive Startup Sales? Everyone knows that you need to incorporate social media into your startup’s marketing strategy.

It’s a no-brainer, right? Social media builds brand awareness and increases revenues. Or does it? A Big Little Secret To Viral Videos. Trust Me, I'm Lying: Confessions of a Media Manipulator. 5 Marketing Tactics That Cost (Almost) Nothing. The Best Time to Send Emails, Tweets and Text Ads. Tessa Wegert | July 12, 2012 | 0 Comments inShare19 Time your message well, and your audience is certain to receive it. If it feels like you're working more than you used to, take solace in the fact that you're not alone: a new report by mobile security company Good Technology has found that 80 percent of Americans continue working after they've left the office.

With the average amount of evening at-home work amounting to seven hours per week (nearly another full day of work), this adds up to an extra 30 hours per month, or 365 hours per year. Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity. GM pulls Facebook advertising amid growing concerns over social media marketing. Talk about poor timing: the same day that Bloomberg reported that Facebook’s IPO is falling short of investors’ expectations, GM announces it has decided to pull all of its Facebook advertising.

And that’s no small account Facebook has lost – it was a $10 million account. According to the Wall Street Journal, GM decided to nix its Facebook campaign efforts after concluding the paid ads didn’t significantly impact buyers. How to use social media monitoring to keep tabs on your competition - On Small Business. Posted at 05:30 AM ET, 05/03/2012 May 03, 2012 09:30 AM EDT TheWashingtonPost.

Coke, Target Reveal See-Thru Marketing. Gamification: Adding Stickiness to Your Campaigns. The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems.

Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level of engagement but also broadcasting brand loyalty through social media channels. The trend of gamification is set to rise: according to a recent report by Gartner, by 2015 “more than 50 percent of organizations that manage innovation processes will gamify those processes.” The same report predicted that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Vending machine longs for hugs, dispenses free Coke in return. Going Viral: How Codecademy Snagged 200,000 Users in Seven Days. Facebook Advertisers Get Discount for Linking Back. 3 Ways To Take Your Social Media Marketing Offline. How Klout Found Success By Focusing On Users. Klout became an industry-defining company by putting users first.

Here's how its CEO, Joe Fernandez, did it. December 27, 2011. Why Spotify can never be profitable: The secret demands of record labels. Imagine a new hot-dog selling venture.

Let’s also say there’s only one supplier to purchase hot dogs from. Instead of simply charging a fixed price for hot dogs, that supplier demands the HIGHER of the following: $1 per hot dog sold OR $2 for every customer served OR 50 percent of all revenues for anything sold in the store.In addition, the supplier requires a two-year minimum order of 300 hot dogs per day, payable all in advance. If fewer hot dogs are sold, there is no refund. Hitpad Fights Facebook Information Overload. Until now, iPad app Hitpad has concentrated on presenting the latest news in an easy-to-digest way.

Now its developers have taken the same approach to Facebook. Once you’ve connected your Facebook account to the updated app, you’ll be able to switch between two channels from the top of the interface – ‘Hot Topics’ (the news content the app has always provided) and ‘Facebook’, which presents content shared on the social network by your friends and the Pages you’re subscribed to in a fresh way. Infographic: 7 Companies Who Made Major Pivots in Strategy. Cloud Music Showdown: Amazon vs. Apple vs. Google [REVIEW] It's been a huge week for digital music lockers.

First Apple made iTunes Match available to U.S. customers, then Google Music launched. These two services are competing with with Amazon's Cloud Player (which is integrated with the new Kindle Fire) in a new realm of cloud music storage. The three major contenders offer similar products with a similar mission: Allow users to buy new music and access existing libraries from multiple devices, via the cloud.

7 Steps For Creating Disruptive New Retail Experiences. Have you wondered why we linger in an Apple store, playing with shiny screens, but never set foot in a Sony Style store (which, incidentally, has its devices locked behind glass doors)? Why are one company’s stores a multi-billion dollar business while the other doesn’t even show up in their annual report? The difference is that Apple has created something very different from the cold, "hands-off" nature of traditional high-end stores, while avoiding the clutter of a warehouse store like Best Buy.

In sociological terms, Apple has very deliberately changed the "script" of electronics shopping. 7 Ways Universities Are Using Facebook as a Marketing Tool. Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did.

Four years ago, just 61% of them said the same. Facebook is the most prevalent social media tool in higher education — 98% of the universities in the study said they had a presence there. "Prospective students, parents, current students, alumni — one common area in which they are all present in one way or another is on Facebook," says Kevin Morrow, the executive director of public affairs at Syracuse University. The Rocky Relationship Between Apple and Facebook [Report. Buying Yahoo Is A No-Brainer For Alibaba.

Today at the China 2.0 conference at Stanford, Alibaba Groups’s Jack Ma replied to a pointed question about buying Yahoo with, “We are very interested in Yahoo. Our Alibaba group is important to Yahoo and Yahoo is important to us … All the serious buyers interested in Yahoo have talked to us.” Those “serious buyers” most likely include Alibaba Group investor Silver Lake Partners, Microsoft, Hellman & Friedman and Andreesen Horowitz, who have all reportedly reached out to Yahoo’s board. Is Ma’s interest enough to spark consumer and shareholder interest in Yahoo? Intel acquires mapping company Telmap. Chip maker dropping support for MeeGo Intel has announced that it has moved to acquire Telmap, an Israeli company that specializes in location-based products and services for mobile devices.

The buyout is aimed at bolstering Intel's consumer services division, providing an additional incentive for developers to create content for the chip maker's AppUp application portal. AppUp general manager Peter Biddle suggests the Telmap acquisition will enable Intel to provide developers with an alternative to Bing and Google for location-based search, mapping and navigation content within apps. WSJ: Apple negotiating for streaming movies on iTunes Store. Facebook And eBay Team Up To Breathe New Life Into Social Commerce.