[STUDY] How Americans Feel About Personalized Search & Targeted Ads. A new report out today from the fabulous folks at Pew reveals something that you, Internet user, probably already know.
![[STUDY] How Americans Feel About Personalized Search & Targeted Ads](http://cdn.pearltrees.com/s/pic/th/americans-personalized-81992080)
Most Americans are "anxious" about the personal information that search engines and websites collect from them, according to the study. The majority of 'Net users disapprove: 65% say that search engines collecting information is a bad thing because it narrows the type of information you'll get online, effectively creating a Filter Bubble type effect. Conversely, only 29% think search engines collecting information to shape future search results is a good thing because it tailors searches to you. In the age of oversharing on the Internet, Google's newest privacy policies and Facebook Timeline of your life, is it right to collect and use personal data?
Google's new privacy policy is essentially a single privacy policy, working toward one unified product.
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