Nielsen's 2011 media usage numbers: TV and Android still rule. Nielsen has new numbers on how we're using TV, mobile, online, and social media in the US.
TV is still dominant, with 290 million, but with 232 mobile phones in the hands of people older than 13, and 211 million internet connections, we'd say the new wave is gaining fast. Additionally, while 288 million of those TV owners watch some form of "traditional TV," there are 143 million people watching TV on the internet, and 111 million watching timeshifted TV. While YouTube dominates in viewership, Netflix has four times the average viewing time per person per month, and half of Netflix users watch their movies from a gaming console, instead of a computer.
In the mobile universe, Nielsen puts Android's market share in the US at 43 percent, while iPhone and BlackBerry follow with 28 and 18 percent, respectively. Survey: Nearly one tenth of Americans have “cut the cord” from premium TV. The Power Behind Online Videos? Subtitles. Millions using YouTube Editor to enhance videos after posting — Online Video News. YouTube in 2011 is a very different beast from its early days as a depository for funny cat videos and video blogs.
Now that the site has fully committed to bringing professional-grade content to its audience with one hundred original channels, the amateur clips are starting to look out of place. But of the many initiatives that YouTube has implemented to raise the bar for videos on its site, one of the most directly accessible is the YouTube editor, which was launched last year and allows those without access to programs like iMovie or Final Cut Pro the ability to edit videos before posting. As YouTube has evolved, so has the YouTube editor: Nine weeks ago, the Edit Video feature was launched, allowing users to modify already-posted videos without having to re-upload their videos or change the URL. Americans Viewed 42 Billion Online Videos in October. Internet users in the United States watched more online videos in October than they ever have in a one-month time span.
Those 184 million viewers consumed a record 42.6 billion videos, new comScore data reveals. That's 21.1 hours, or 1,268 minutes, per viewer. Almost half of the videos were watched on YouTube or other Google sites. In the distant runner-up spot, VEVO accounted for 827 million of the views compared to Google sites' nearly 21 billion. The numbers are likely to grow in the coming months as YouTube launches its premium video channels anchored by celebrities and content producers such as Ashton Kutcher, Madonna, Shaq, The Wall Street Journal, The Onion and Lionsgate, among many others. SEE ALSO: How to Enable the New YouTube Design Now Below is a breakdown of the top 10 video content properties ranked by video views for the properties with the most unique viewers. How Much Americans Spend on Electronics [INFOGRAPHIC] Think you've got bad gadget spending habits?
If you're a single male between the ages of 50 and 65 living in San Jose, Calif. your tech splurges might be par for the course, according to research by Bundle.com. By aggregating anonymous data from the U.S. government, banks and other third-parties, Bundle has broken down Americans' gadget spending by city, age, household type and income level. While some of the findings are expected (monthly tech spending increases as the household gets larger), some are less so.
For example, Madison, Wis. beats Seattle, Wash. in monthly spending, and 50 to 65-year-olds outspend their younger counterparts, on average. Check out all the stats in the infographic below, and let us know if you're surprised to see any of the findings. People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops. It may come as no surprise, but Americans are watching more and more online video. In fact, they’re practically jonesin’ for it. According to comScore’s numbers, 182 million Americans watched online video content in September (for an average of 19.5 hours per viewer), while the U.S. video audience tallied a total of 39.8 billion video views. But what may be a bit more surprising is the extent to which people are now watching their video on tablets. Ooyala, the provider of online video technology and services just released its first quarterly review, which you can find here. While the data is skewed slightly as it only takes into account those who actually watch online video, as comScore’s numbers show, at least in the U.S., there are more than a few watching online video.
From Ooyala’s study comes a number of interesting interesting conclusions. Of course, when it comes to video being watched on mobile devices and tablets, it’s all iOS and Android. Excerpt image from Brassmusician.
TVEngagementTraditionalorSocial. VideoEngagementOnDevices. Nielsen: Facebook drops one slot in US online video ranking. Did you know that Facebook is one of the top 10 video destinations in the US, with 135m streams per month?
This is one of the findings Nielsen just shared on its blog. Let’s have a closer look at these interesting figures: