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Jonathan Gardner is director of communications at ad company Vibrant Media . He has spent his career as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. Digital marketing is a discipline in flux. We face an onslaught of shiny new technologies and platforms that promise to “change everything.” Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks.
Google Search has put its own spin on the conventional caption-writing contest. To test your wit, it wants you to view a cartoon in which one of the characters is performing a Google search. Your task is to write a word or phrase to illustrate what that character is searching for. Each cartoon has a title — the one below is " definition: rectal screening " from cartoonist Peter Martino — and blank spots for you to submit your name and a caption. Give it a go at Inside Search.
With photo sharing one of the fastest growing segments of social networking and services like Flickr and Instagram exploding in popularity, it looks like Warner Bros. is throwing its hat into the ring with a new photo sharing service called Out My Window . The Coming Soon page, which can be found on outmywindow.com , went live this week with the slogan, “Share your view at the speed of life.” The home page reads: A perfect picture.
We’ve already taken a detailed look at how outsourcing of social media could increase in 2012 , but how else is the industry set to change in the coming year? There’s a lot to be expected in 2012, from Facebook’s impending and much-anticipated IPO, to seeing how the Google+ and Facebook rivalry will finally play out. With the three heavy hitters – Facebook, Twitter and Google+ – taking up most of the social media space, it’s hard to imagine a new company coming into the picture and taking people’s attention away from existing services. Instead, we’ll probably continue to see services that plug into the existing environment, like Flipboard and its many competitors , which have capitalized on how social media has become a tool for the curation of current events and news.
We may have to wait until noon ET today to get the official word on "what's next" from Spotify , but The Wall Street Journal has kindly given us an early peak into what we can expect a few hours from now -- namely, apps. The Swedish music streaming service is apparently getting ready to go all Facebook on us, offering up apps galore. When it launches today, the service's "app finder" will include magazine reviews, concert listings, lyrics and the like, so you'll never have to guess at what Tom Waits is saying again. <p style="text-align:right;color:#A8A8A8"></p>
Can a compelling advertisement be as powerful as a remarkable idea? TED believes so. For the second year running, the idea-spreading non-profit is seeking the top 10 most fascinating advertisements worth spreading. TED launched the "Ads Worth Spreading" challenge Monday and is inviting agencies, brands, producers and people to submit "work that expresses a clever, compelling or infectious idea" between Oct. 15 and Dec. 31. The top spots will win online distribution in the form of air play on TED.com and YouTube.
If you're buying a car, do you check Facebook ? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify ? Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation.
There’s been a lot of talk recently about Twitter trending topics, and how they fail to reflect evolving events such as the Occupy Wall Street movement (although some argue that this is the fault mainly of our inflated expectations , rather than Twitter’s algorithms). But despite those kinds of setbacks, there is an emerging industry aimed at using the tweetstreams of millions of people to help predict the future in some way: disease outbreaks, financial markets, elections and even revolutions. According to new research released today by Topsy Labs — which runs one of the only real-time search engines that has access to Twitter historical data — watching those streams can provide a window into breaking news events. But can it predict what will happen?