Warning, Executives: Avoid Social Media at Your Peril.
Gov2.0. Healthcare. HumanGood. 5 Huge Digital Marketing Trends You Can't Afford to Ignore. Jonathan Gardner is director of communications at ad company Vibrant Media.
He has spent his career as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. Digital marketing is a discipline in flux. We face an onslaught of shiny new technologies and platforms that promise to “change everything.” Marketers are creating similarly breathless headlines, proclaiming the next revolutionary devices/apps/social networks. Yet, even smart marketers don’t know what changes the future will bring; but they do need to be aware that their industry is changing every day. I don’t pretend to know the future. 1. Consumers are out there and many want you to find them. 2. While new online video and mobile platforms are — unsurprisingly — attracting a lot of heat, their marketing spend is still way out of whack, compared to the amount of time consumers spend there. Don’t just throw money at these new channels.
The Social Enterprise Solution - Salesforce. Google Search Launches Fill-in-the-Caption Contest for Cartoons. Google Search has put its own spin on the conventional caption-writing contest.
Warner Bros. to launch photo sharing social network called Out My Window. What 2012 Holds for Social Media. We’ve already taken a detailed look at how outsourcing of social media could increase in 2012, but how else is the industry set to change in the coming year?
There’s a lot to be expected in 2012, from Facebook’s impending and much-anticipated IPO, to seeing how the Google+ and Facebook rivalry will finally play out. With the three heavy hitters – Facebook, Twitter and Google+ – taking up most of the social media space, it’s hard to imagine a new company coming into the picture and taking people’s attention away from existing services. Instead, we’ll probably continue to see services that plug into the existing environment, like Flipboard and its many competitors, which have capitalized on how social media has become a tool for the curation of current events and news. At the same time, new networks, like Path, have seen impressive growth rates, and with its focus on the mobile experience, 2012 may have a lot of good things in store for the unexpected service, but will it last?
What's next for Spotify? Apps, apparently. YouTube Redesign Brings Google+ To Facebook's Front Door. The YouTube redesign we got a sneak peak into last month is now going live for all users.
TED Starts Search for Ads Worth Spreading. Can a compelling advertisement be as powerful as a remarkable idea?
TED believes so. For the second year running, the idea-spreading non-profit is seeking the top 10 most fascinating advertisements worth spreading. TED launched the "Ads Worth Spreading" challenge Monday and is inviting agencies, brands, producers and people to submit "work that expresses a clever, compelling or infectious idea" between Oct. 15 and Dec. 31.
The top spots will win online distribution in the form of air play on TED.com and YouTube. With iTunes Match, Apple May Have Finally Found An Online Sweet Spot. Social Consumers and the Science of Sharing [INFOGRAPHIC] If you're buying a car, do you check Facebook?
![Social Consumers and the Science of Sharing [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/consumers-science-infographic-17790444)
Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify? Beyond Facebook- An Update on What Is A Social Business. Yesterday I asked if we really have an answer to the question what is a social business?
I wrote that the definition of a social business (and social business strategy) is much broader than we think. I missed out one essential ingredient though – the business ecosystem. Business ecosystems are uncharted territory for the most part. We know they are important but we don’t measure or manage them with insight. They definitely belong in the list of social business ingredients.
Can watching Twitter trends help predict the future? There’s been a lot of talk recently about Twitter trending topics, and how they fail to reflect evolving events such as the Occupy Wall Street movement (although some argue that this is the fault mainly of our inflated expectations, rather than Twitter’s algorithms).
But despite those kinds of setbacks, there is an emerging industry aimed at using the tweetstreams of millions of people to help predict the future in some way: disease outbreaks, financial markets, elections and even revolutions. According to new research released today by Topsy Labs — which runs one of the only real-time search engines that has access to Twitter historical data — watching those streams can provide a window into breaking news events. But can it predict what will happen? Predicting markets and the spread of disease Could Twitter have predicted revolution in Egypt> [A]s his tweets were retweeted and mentioned more than 30,000 times, his exposure grew to a whopping 82.68 million unique tweets within 21 hours.