One in 10 social-media reviews to be paid for by firms in 2014 | Internet & Media. Beware of social-media reviews in the coming years. Between 10 percent and 15 percent of all user reviews on social-media sites will be paid for by companies selling the products, research firm Gartner reported today in a new study. "With over half of the Internet's population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors, and solicit 'likes' on their Facebook pages," Jenny Sussin, senior research analyst at Gartner, said today in a statement.
"Many marketers have turned to paying for positive reviews with cash, coupons, and promotions...in order to pique site visitors' interests in the hope of increasing sales, customer loyalty, and customer advocacy through social-media 'word of mouth' campaigns. " Paying for reviews is, of course, nothing new. By paying for reviews, however, companies might find themselves in trouble.
Defusing the Corporate Social Media Timebomb. Even as more and more companies embace social media for internal and external communication, only a few are actively managing the risk that social media entails. These companies are strolling unprotected through a minefield that might one day destroy a cherished brand or lead angry regulators to their doorstep. According to survey results from the Altimeter Group, nearly “two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation.”
But 60% of those companies deliver social media training and expectations to their employees only once - upon their hiring - or don’t bother to train their employees about social media at all. That’s a pretty big group, especially since other reports peg the proportion of U.S. companies using some sort of social media at 80%. Assessing the Risks of Social Media It may not be enough, because the risks can be serious and varied. Then there’s the risk of releasing confidential information. 60 Digital Media Resources You May Have Missed. Did Apple's Worldwide Developer's Conference on Monday have your head reeling with excitement for the the new MacBook Pro's Retina Display or the revamped (and ultra sporty) Siri? That makes two of us. If you spent the last few days taking the iOS 6 beta software for a test run, then you might have missed out on some of Mashable's features coverage this week.
We'd ask you if it was worth it, but we already know the answer. So to ease your pain, we've rounded up the top resources in social media, business and tech to catch you up to speed. Parents, check out our features on kid-friendly book apps, social networks and Netflix-streamed shows. We're also serving up guides that will take you from amateur to ace on Pinterest and Photoshop CS6, a rundown of e-commerce sites that will buy back your old gadgets, and one writer's take on why that new MacBook might not be right for you.
Editor's Picks The End of Facebook: What Will It Take to Kill the King of Social? Social Media. Woman Behind Controversial Military Breastfeeding Photo is Fired from Her Civilian Job | Parenting. Photo: Brynja SigurdardottirThe woman who organized an awareness campaign that came under fire for featuring two airmen breastfeeding while in uniform has been fired from her civilian job as an X-ray technician, her lawyer tells Yahoo! Shine. Crystal Scott, an Army veteran, military spouse, and the program director of the Mom2Mom breastfeeding awareness group at Fairchild Air Force Base, was terminated by Schryver Medical, a provider of X-rays, EKGs, ultrasounds, and other medical digital imaging services, on June 1.
Related: Will the GOP regret blocking equal pay for women? "She was fired due to her passion about the Mom2Mom breastfeeding campaign and speaking out on gender equality and women's rights," her lawyer, Patricia (Pat) K. Buchanan, told Yahoo! Shine in an interview on Friday. "This kind of took us by surprise," Schryver Medical's president, Jay Schryver, told Yahoo! "Schryver Medical can certainly understand the excitement Ms. "The uniform was misused. Social Media Tools for Consumers and Partners - Guidelines & Best Practices. @import "/socialmedia/~inc~/local.css"; Skip directly to search Skip directly to A to Z list Skip directly to navigation Skip directly to page options Skip directly to site content Get Email Updates To receive email updates about this page, enter your email address: Related Links CDC Social Media Tools, Guidelines & Best Practices Facebook Reccomend Twitter Tweet ShareCompartir The use of social media tools is a powerful channel to reach target audiences with strategic, effective and user-centric health interventions.
Social Media Toolkit The Social Media Toolkit has been designed to provide guidance and to the share lessons learned in more than three years of integrating social media into CDC health communication campaigns, activities, and emergency response efforts. HTML Version CDC’s Guide to Writing for Social Media HTML Version Other Guidelines File Formats Help: How do I view different file formats (PDF, DOC, PPT, MPEG) on this site?