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Yesterday at Le Web, social media analytics platform Socialbakers introduced its new industry standard for measuring a company’s digital competency – social devotion .
That spending on social media advertising is on the rise should be a surprise to absolutely no one, but research firm BIA/Kelsey is putting a ring number on it. In the United States, BIA/Kelsey says, ad spending on social networks is expected to grow at a compound annual growth rate of 21 percent, reaching $9.8 billion by 2016 (up from from $3.8 billion in 2011).
It's no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively. With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best.
It's become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too. Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook , Twitter , YouTube , Google+ and Pinterest .
Dutch airline KLM is taking some of the surprise out of air travel with Meet & Seat, a new program that will let passengers pick who they sit next to using social networking tools.
That white blob behind the pole is a cat. (Credit: Screenshot by Amanda Kooser/CNET)