Socialbakers reveals how well companies are utilizing social networks. US Social Media Spending To Reach $9.8 Billion By 2016. That spending on social media advertising is on the rise should be a surprise to absolutely no one, but research firm BIA/Kelsey is putting a ring number on it. In the United States, BIA/Kelsey says, ad spending on social networks is expected to grow at a compound annual growth rate of 21 percent, reaching $9.8 billion by 2016 (up from from $3.8 billion in 2011). Almost all of this ($9.2 billion) will go to display ads, the firm goes on.
BIA/Kelsey (which advises companies in the local media space) further forecasts the local segment of US social media ad revenues to grow from $840 million in 2011 to $3.1 billion in 2016, driven by better performance and richer ad formats like videos. Facebook's Advice to Marketers: Post Stuff About Your Brand. It's no secret that Facebook has decided the best way to spur more advertising on the platform is to encourage marketers to use their brand Pages more effectively.
With that goal in mind, Facebook looked at postings on 23 brand Pages over one month to see which posts did the best. The upshot: When you talk about things related to your brand, you'll get more engagement. For example, a post by a cruise line marketer (Facebook did not disclose which brands exactly were involved in the study) stating "I decided to go on my first cruise because ____," performed better than one that said, "Hang in there everybody.
Monday will be over before we know it. " "Topics related to brand or about the brand were significant predictors of increased engagement," says Sean Bruich, head of measurement at Facebook. "When pages post about topics related to brands, they increase engagement. " Image courtesy of Flickr, GOIABA (Goiabarea) Who Are the Top Retailers on Social Media? [INFOGRAPHIC] It's become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too. Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest. Victoria's Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans.
According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million. On Twitter, Major League Baseball is the leading Internet retailer account with 1.9 followers. The brand also has the most on Google+, boasting more than 600,000 followers. Retail channels on YouTube do not show numbers as large as the other social platforms.
Nike has the most subscribers with more than 200,000. Adobe_Going_Global_Social_World. Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years. Social marketing for search marketers | Search Marketing Now | Search Marketing Now. Fill out the form to the right to download Facebook, Twitter, LinkedIn and YouTube are just a few of the platforms that have changed the way consumers communicate and are quickly becoming an integral piece of the digital marketing toolkit.
It’s not surprising that 80% of companies of all sizes are using social media to market their products and services. Align social and search Perhaps even more surprising is that consumers who are exposed to social marketing are 50% more likely to click on paid search ads. In this white paper, “Social marketing for search marketers,” Search Marketing Now shows how search marketers should use social media to boost brand influence, reach, website traffic, and sales conversions.
This white paper discusses: KLM to let airline travelers choose seating partners based on social media profiles. Friskies hijacks Facebook with real cats | Crave. The Internet is for sharing knowledge, interacting with others, and expanding our mental and social horizons. Scrap that. The Internet is for cat videos--and Friskies knows it.