Dreamforce '12: Sales Cloud Product Keynote
Why Print Ads Still Work
Image via WanderingStan.com UPDATED. A lot of people like to complain about their experiences on major web platforms such as Facebook , but most of them stick around as users, feeling that the pros outweigh the cons. But Limited Run , a startup that makes a software platform for musicians and labels to sell physical products like vinyl records, says it has reached the final straw with its experience as a small business advertising on Facebook — and as a result is completely withdrawing its presence on the social networking platform. The core issue is that Limited Run says it has discovered 80 percent of the clicks it is receiving on Facebook appear to be coming from bots, rather than real people. Startup Claims 80% Of Its Facebook Ad Clicks Are Coming From Bots
On long days in the cubicle when your eyeballs haven’t wandered far from the computer screen’s glow, you may feel like error messages and system prompts pop up everywhere you go in real life. If you ride the New York City subway, those might not completely be hallucinations. Brooklyn-based artist Jilly Ballistic pastes cheeky computer error messages on advertisements around New York. An ad promoting Ben Stiller's upcoming flick “The Watch” got the Jilly treatment with a “Cannot Open Page” error that read Cannot load due to a lack of substance . Flip through the gallery for more of Jilly’s clever error message graffiti. Artist Brands Street Advertising With Biting Error Messages
Print is Dead? Not so Fast.
Facebook's Zynga Alliance Demonstrates Its Threat to Google Facebook knows who you are. Google knows what you're looking for. Which piece of information is more valuable? The future of online advertising - and the ad-driven, free sites we use every day - hinges on the answer. On Friday, Facebook took its first step toward proving that the big prize is in who you are.
Despite recession, Americans prefer silly and tearjerker ads over promotional | Digital Trends When it comes to memorable commercials, usually whichever resonates with you the most are the ones you’ll end up talking about with your friends at the next gathering. A recent study by Nielsen Wire concludes that more Americans prefer funny or sentimental advertisements over ones that promote savings pre, during, and post-recession. Which doesn’t come as a total surprise, considering the former types of ads are the ones that generate the most buzz. Looking at 4,000 commercials and their effectiveness between 2006 and 2011, the study found that humorous ads often did better than any other categories.
Coca-Cola security camera ad | Digital Trends While some may consider Coca-Cola’s latest viral video ad campaign to be as sickly sweet as the bubbly brown beverage it’s known for, others will finish watching it with a smile as large as the company’s recent quarterly profit figures. The 90-second ad, made by production company Landia for Coca-Cola Latin America, features clips from security cameras located around the world. Now, your first thought might well be, ‘Why on earth do they want to make an ad featuring traffic accidents , robberies and people throwing cats into trash cans ?’ But it’s not about that at all.
6 Ways Advertisers Can Adapt To The New Mobile World
Moo.com Lets Businesses Design Cards Using Facebook Pages Innovative card printing firm Moo.com has extended its Facebook-based card making initiative to businesses, with a new offer that allows companies to design cards using their Facebook Pages for free. Under the offer, businesses, such as restaurants, can create cards using details from their Facebook Pag e — including images and other details — which the company says will help them provide something different while making customers aware of their social presence. The news comes after Moo.com introduced an offer allowing Facebook users to print business cards based on their timeline in January, and it is now building on that momentum to give businesses and companies the chance to follow suit. Companies that take up the offer will enjoy use Moo.com’s “Printfinity” feature , which allows them to select an array of different images to go on the cards, helping each out stand out as that little bit more unique and personal.
Controversial Facebook campaign features a model stripping for Likes There’s been a lot of creative and interactive ways brands are utilizing the Like button on Facebook, so it didn’t take long for California-based clothing company Stüssy to realize it could garner new male fans by having a model strip according to the number of Likes the brand receives. The Dutch fan page for Stüssy features an attractive woman piled up in what we assume are the company’s entire line its latest collection. When a person clicks Like, the page takes you to a flash video of the model in various pictures wearing less clothes, and gets her down to a tank top and a pair of shorts. To continue getting the model more naked, you can share or invite friends to Like the page too to further undress her.
Advertising Means Nothing If You Don't Have Predictability
It’s the motion in the ocean that counts, right? Wrong. Well, at least that’s how it looks when it comes to mobile advertising. (Look out, inneractive infographic below!) If you take Google at its word , then 2011 has been the year of the tablet. Or in their words, this year tablets “went mainstream”. In Mobile Advertising, Does Size Matter?
YouTube's Most-Shared Ads of 2011 If we've learned anything about viral advertising in 2011, it's this — you can't touch The Force. Also, people will always love crazy stunts and action-packed destruction — especially if there are Angry Birds thrown into the mix. Pop culture references, especially when Internet-related, also seemed to do really well this year. From the Royal Wedding to LMFAO, using someone or something that has a strong following always helps in achieving viral reach. And if that doesn't work, consider a male stripper or a monkey with an AK-47. We also learned that people like to be tricked.
Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn't it? Let's break it down. As of Wednesday , brands can opt in on the new features. If you're not familiar with them, be sure to review them here before you dive into this project. Facebook Timeline for Brands: The Complete Guide
Though it’s important to register an account on multiple social media platforms, companies must do more than simply maintain a steady presence and gradually grow their followers. Outgoing messages must be consistent yet diverse, and any opportunity for brand transparency allows clients and curious onlookers to not only get to know your product, but you as well. However, social media audiences are quickly bored by generic templates, and Facebook’s constantly changing algorithms are pushing companies to engage their fans in new ways, rather than just collecting them. 7 Marketing Examples Using Facebook Fan Pages
If you thought Apple’s marketing squad was genius, just wait until you watch this Kickstarter video from Ingri:Dahl. If you aren’t already familiar with the “company,” which you shouldn’t be, it’s basically two sisters named Kine and Einy, and they want to sell you a 3D clip-on for your glasses. It’s actually rather clever. The girls market fashionable 3D eyewear, and this 3D clip-on is just the latest in their collection. But that isn’t really the point. I’m more interested in how this set of twins is pitching their product. Marketing Genius: Two Twins Giggling As They Sell You Designer 3D Glasses
At my local convenience store yesterday, Marlboro Blacks caught my eye. No surprise, given that a pack was on prominent display. Cursory Web investigation indicates that this product is only selectively available, perhaps in a testing phase, but I find it rather fascinating. Pairing the notion of cigarettes with the word “black,” underscored by packaging, called to mind a variety of associations, none of which might sound like a good idea — lungs blacked by smoking, darkened teeth, poisoned bodily systems, the blackness of death itself. Rob Walker: Package It Black
5 Proven Ways to Generate Revenue From Facebook Brian Carter is author of The Like Economy: How Businesses Make Money With Facebook and co-author of Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns . He is a keynote speaker , trainer and consultant . Facebook , with its 800+ million users, presents a huge opportunity for business. But the first question people ask is, "Can it really generate money?"