Dreamforce '12: Sales Cloud Product Keynote. Why Print Ads Still Work. “What was the rating and share for our spot in ‘Ally McBeal’ last night?”
Startup Claims 80% Of Its Facebook Ad Clicks Are Coming From Bots. Image via WanderingStan.com UPDATED.
Artist Brands Street Advertising With Biting Error Messages. On long days in the cubicle when your eyeballs haven’t wandered far from the computer screen’s glow, you may feel like error messages and system prompts pop up everywhere you go in real life. If you ride the New York City subway, those might not completely be hallucinations. Print is Dead? Not so Fast. Facebook's Zynga Alliance Demonstrates Its Threat to Google. Facebook knows who you are.
Google knows what you're looking for. Which piece of information is more valuable? The future of online advertising - and the ad-driven, free sites we use every day - hinges on the answer. On Friday, Facebook took its first step toward proving that the big prize is in who you are. As the news website Inside Facebook first noticed, Facebook ads and Sponsored Stories now appear on Zynga.com looking just the way they would on Facebook itself.
Google dominates online ads today. Despite recession, Americans prefer silly and tearjerker ads over promotional. Coca-Cola security camera ad. 6 Ways Advertisers Can Adapt To The New Mobile World. Moo.com Lets Businesses Design Cards Using Facebook Pages. Innovative card printing firm Moo.com has extended its Facebook-based card making initiative to businesses, with a new offer that allows companies to design cards using their Facebook Pages for free.
Controversial Facebook campaign features a model stripping for Likes. Advertising Means Nothing If You Don't Have Predictability. In Mobile Advertising, Does Size Matter? It’s the motion in the ocean that counts, right?
Wrong. YouTube's Most-Shared Ads of 2011. If we've learned anything about viral advertising in 2011, it's this — you can't touch The Force.
Also, people will always love crazy stunts and action-packed destruction — especially if there are Angry Birds thrown into the mix. Pop culture references, especially when Internet-related, also seemed to do really well this year. From the Royal Wedding to LMFAO, using someone or something that has a strong following always helps in achieving viral reach.
Facebook Timeline for Brands: The Complete Guide. Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy.
Sounds overwhelming, doesn't it? Let's break it down. As of Wednesday, brands can opt in on the new features. If you're not familiar with them, be sure to review them here before you dive into this project. Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page.
As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and authentic story. 7 Marketing Examples Using Facebook Fan Pages. Though it’s important to register an account on multiple social media platforms, companies must do more than simply maintain a steady presence and gradually grow their followers.
Outgoing messages must be consistent yet diverse, and any opportunity for brand transparency allows clients and curious onlookers to not only get to know your product, but you as well. However, social media audiences are quickly bored by generic templates, and Facebook’s constantly changing algorithms are pushing companies to engage their fans in new ways, rather than just collecting them. Fan Pages are the place to create a buzz about your brand and sustain it among your current and future followers…at a potentially exponential rate. I asked a panel of successful young entrepreneurs the following question: Marketing Genius: Two Twins Giggling As They Sell You Designer 3D Glasses. If you thought Apple’s marketing squad was genius, just wait until you watch this Kickstarter video from Ingri:Dahl.
If you aren’t already familiar with the “company,” which you shouldn’t be, it’s basically two sisters named Kine and Einy, and they want to sell you a 3D clip-on for your glasses. It’s actually rather clever. The girls market fashionable 3D eyewear, and this 3D clip-on is just the latest in their collection. But that isn’t really the point. I’m more interested in how this set of twins is pitching their product. Rob Walker: Package It Black. At my local convenience store yesterday, Marlboro Blacks caught my eye.
No surprise, given that a pack was on prominent display. Cursory Web investigation indicates that this product is only selectively available, perhaps in a testing phase, but I find it rather fascinating. Pairing the notion of cigarettes with the word “black,” underscored by packaging, called to mind a variety of associations, none of which might sound like a good idea — lungs blacked by smoking, darkened teeth, poisoned bodily systems, the blackness of death itself.
All of which sounds like new-product suicide by design. 5 Proven Ways to Generate Revenue From Facebook. Brian Carter is author of The Like Economy: How Businesses Make Money With Facebook and co-author of Facebook Marketing: Leveraging Facebook's Features For Your Marketing Campaigns. He is a keynote speaker, trainer and consultant. Facebook, with its 800+ million users, presents a huge opportunity for business. But the first question people ask is, "Can it really generate money? "