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Ello social network: Can a new mobile app revive a network that once challenged Facebook? Photo by Mat Szwajkos/Getty Images This post originally appeared in Inc.

Ello social network: Can a new mobile app revive a network that once challenged Facebook?

It's a hot afternoon in early June in downtown Denver, but Paul Budnitz is cool as a cucumber in the dog- and bike-filled headquarters of Ello as he preps his company to make its proper public debut. Again. The launch of its first mobile app in the Apple Store on Thursday would be, effectively, Ello's second chance to make a first impression. And, many would say, its last chance to prove its relevance. The 47-year-old CEO, who has just flown in from his home in Vermont, declares himself "one step above don't-give-a-shit" about anyone else's expectations.

Launched in beta last August by a small team of designers and programmers based in Boulder, Colorado, and Burlington, Vermont, Ello got its 15 minutes of fame a lot faster than anyone expected, thanks, in part, to Facebook's crackdown, last September, on users with made-up profile names.

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Wikipedia. Pinterest. Spotify. Cisco. Yelp. Facebookvstwitter. Spool. PayPal. Microsoft. Google. Youtube. Others. Brickmortar. Zynga. Diaspora. Dropbox. Yahoo. Amazon. LinkedIn. Foursquare. Twitter. Facebook And Google Spent Record Amounts On D.C. Lobbying In Q3 2011. Each quarter, Facebook and Google continue to spend more and more on lobbying efforts in Washington D.C.

Facebook And Google Spent Record Amounts On D.C. Lobbying In Q3 2011

As evidenced by the most recent disclosure reports filed in the U.S. Senate’s lobbying database, both of the companies hit all time highs in terms of lobbying dollars. Google’s lobbying spend hit an all-time high again this quarter, with spending coming in at $2.38 million, nearly doubling its spend from the same period a year ago. Last quarter, Google spent $2.08 million on lawmakers. The search giant spent a total of $5.2 million in lobbying last year, and with this quarter’s tally has already passed last year’s spend with $5.8 million in the first three quarters of 2011. Former CEO and current Google Executive Chairman Eric Schmidt has been spending more time in the Beltway, helping with government relations, and with the anti-trust probe. Tech-savvy dreamer runs Microsoft's social-media lab. Originally published August 20, 2011 at 9:43 PM | Page modified August 21, 2011 at 10:08 AM The researcher charged with being the most social person at Microsoft considers herself an outsider.

Tech-savvy dreamer runs Microsoft's social-media lab

Lili Cheng, the head of Microsoft's social-media research group, is an architect at a company of computer scientists. At her first job, she was the only woman and the only person who didn't speak Japanese at a construction firm of 300 in Tokyo. "It's really easy for me to imagine the person who is left out," said Cheng, who has 1,240 friends on Facebook. "I feel like I don't always fit in, and I like that. " Why Browsing Is So Important to Content Discovery. Laura Larsell is the information ontologist at Trapit, a content discovery, personalization and curation platform currently in beta.

Why Browsing Is So Important to Content Discovery

Laura holds an M.A. in library sciences from the University of Texas at Austin. Social Networking Websites Review 2012 - TopTenREVIEWS. You just shared a link. How long will people pay attention? How long is a link “alive” before people stop caring?

You just shared a link. How long will people pay attention?

Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share.Let’s take a look at one particular story - Baby otter befriended by orphaned kittens - which was first shared by StylistMagazine on Facebook on Tuesday at 7:12am. If we plot clicks over time for this link, we see: Rate of clicks per 10 minutes on “Baby otter befriended by orphaned kittens”We can evaluate the persistence of the link by calculating what we’re calling the half life: the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak.

For this link the half life was 70 minutes, which captures all the clicks between the grey lines on the graph above. Digital verbosity: What's in a tweet. Smart Mobile And The Thin Cloud. Editor’s note: Guest author Keith Teare is General Partner at his incubator Archimedes Ventures and CEO of newly funded just.me.

Smart Mobile And The Thin Cloud

He was a co-founder of TechCrunch. —All that is solid melts into air. There will be no web 3.0! When HP CEO Leo Apotheker announced that the company was seeking options for its consumer PC business and abandoning the hardware mobile business its stock dropped 20%. When Steve Jobs resigned as CEO of Apple, after a 12 hour pullback, the stock rose to go above the previous close within 48 hours. These two stories of corporate change are widely discussed, often in terms that assume the men at the center of each company are the story. The fundamentals of the era we are at the birth of have the following characteristics{ Desktop computing devices, including laptops, are being reduced to machines that are used to perform serious work tasks. This entire shift is being driven by the ecosystem that started with the iPhone.

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