background preloader

Social strategy

Facebook Twitter

Blog strategy

Survey: Online Consumers Prefer 'Social' Sign-in. Three out of four consumers who use social networking sites say they would rather leave a site that requires that they register in order to access that site than comply, according to a recent survey.

Survey: Online Consumers Prefer 'Social' Sign-in

What's more, 76 percent of consumers said they have purposely given inaccurate or incomplete information when required to register for a site, and 45 percent have left a website rather than reset passwords or answer security questions when they have forgotten their login information. In addition, two-thirds of those polled want sites they visit to support "social sign-in" (SSI), using a single sign-on technology like Microsoft Live ID or Facebook to let consumers use their SSI, to automatically log them into sites.

The survey of 657 consumers who use social media was commissioned by Janrain and conducted by researcher Blue Research. The survey was conducted from Dec. 6 through Dec. 23, 2010. The complete survey report is available online. Going Viral Visualized [INFOGRAPHIC] The baby who laughs at ripping paper.

Going Viral Visualized [INFOGRAPHIC]

The overdramatic chipmunk. Nyan Cat. These characters are forever immortalized in the world of viral Internet content. But what is it about these vastly different pieces of content that make them so ubiquitous and sharable? According to research by, whatever makes a video or meme go viral is mysterious, but also follows certain patterns. So if "going viral" is your goal, how can you optimize a campaign to transform into a Web meme goldmine?

Man Uses Internet Memes for Marriage Proposal. Like a boss, a man recently interrupted his girlfriend's dinner to propose to her with Internet memes.

Man Uses Internet Memes for Marriage Proposal

Timothy Tiah Ewe Tiam sneaked up on his long-time love interest Audrey Ooi Feng Ling at Neroteca, a restaurant in Malaysia, and began showing her poster-sized printed memes such as Socially Awkward Penguin, Y U NO Guy, Victory Baby and Impossibru. Her initial reaction as the man she calls "Fatty" flipped through the first few meme posters: "Oh god please don’t let this be a break up WTF," she said in an entertaining blog post days after the proposal. At the end of the meme-ridden surprise, he knelt and confessed, "I'm very nervous and terrified about this, but I love you and I think you're my soul mate. And I can't see myself living without you in my life. ... Will you marry me? " This isn't the first time someone has turned to tech or the web to propose. SEE ALSO: Top 10 Geekiest Marriage Proposals | Best 10 Memes of 2011.

Social design strategy

Going Viral Visualized. Twitter strategy. Google+ strategy. Facebook strategy. Turn Patriots Coach Bill Belichick into a Super Bowl Meme [CONTEST] Before, during or after the Super Bowl game, take a stab at turning Patriots coach Bill Belichick into a meme.

Turn Patriots Coach Bill Belichick into a Super Bowl Meme [CONTEST]

We know football fans are full of wit and humor. So tackle this challenge with all the knowledge you have about the Patriots, Giants, NFL and hoopla surrounding the Super Bowl. A prize package of Mashable swag will go to the best meme. Check out the hilarious early submissions at the bottom of this post. We'll be using Reuters photographer Jim Young's image of Belichick at a Feb. 1 practice for this contest. You can play along in two ways: 1) Use this altered image and add text to the photo like you see with other memes.

Example: 2) Plop this cropped image onto a background of your choosing with or without text. Once you're done creating your masterpiece, drag it into our Olapic widget at the bottom of this post. Will your creation reign supreme?