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Welcome to AddThis for Chrome! BBC Dimensions: exploring the human scale of events and places in history. Dimensions is an experimental project from the BBC that allows you to compare the scale of different types of events with something that we can all recognise. There are two parts of the project “How many really?” And “How big really? “ “How many really?” Is all about the numbers of people that were involved in a whole range of different events throughout history. The tool allows you to either add in your own numbers, for example 30, the number of children in your class, connect with Facebook or Twitter and compare your networks or even the number of people who can board a double decker bus or a Boeing 747. You are then shown a visual comparison with the number of people involved in the event that you have chosen. BattlesCivilisationsCurrent AffairsDisastersDiseasesEntertainmentModern SocietyReligionSlaveryWar “How big really?” We want to bring home the human scale of events and places in history.

The tool provides a range of example categories to explore including: Facebook Privacy Settings: A Step-By-Step Guide. Rethinking Facebook Privacy – One Librarian’s Perspective. 6 Ways to Measure Your Social Media Results. How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? That’s where Susan Etlinger’s new research for the Altimeter Group comes into play.

Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance. Her goal: to develop a framework for tying social media performance to business goals. NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview.

Start with your strategic goals Business owners who see great social media success tie their technology choices to their strategic goals. Make sure to start with your business goals when choosing your tools and measures. The Six Points of the Compass #1: Brand Health #2: Marketing Optimization.