Social Media / The Science of Social Timing Part 1: Social Networks [Infographic] How to Attract Customers With Pinterest. Imagine your ideal clients.
Now think about what kind of pictures or visual images they would enjoy. If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you. When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers. Beyond the Pin In February 2012, Pinterest bypassed Twitter in terms of referral traffic. A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!
Here’s what you should know about the book. Author’s Purpose Beth Hayden, author, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. What to Expect Book Highlights Here are some of the ways you can do that. Pinterest Demographic Data: The Marketers Guide to People Who Pin. Unless you’re living under a rock, or started boycotting the internet when SOPA was first introduced last year, you’ve heard Pinterest is growing.
But just how much traffic is Pinterest getting these days? According to ComScore, Pinterest has over 4 million users and is rapidly growing. Data from Google Ad Planner below shows nearly 1.5 million unique users are visiting Pinterest daily, and spending an astounding 14+ minutes on the site. While this is pocket change compared to behemoth Facebook’s ~500 million daily uniques and 23 minute visits (yes, I’ve heard other numbers, but need to compare apples to apples here…) this rapid growth , coupled with Pinterest’s focus on discovery suggests the growing network is not to be taken lightly by brands.
Pin to Win: The Ultimate Short Guide to Pinterest for Business. Ready to ramp up your efforts on Pinterest?
Here are the no-fail guidelines to become a real “pinner.” Rule 1: Keep your boards in order. A common mistake is to dump all your content onto one board. Instead, use different boards to break down content in a way that makes sense. This is a way to broaden your reach by reaching out to multiple segments of your audience. Rule 2: Image quality matters. Of course, this guideline should be about much more than just avoiding the bad. Rule 3: Give 30 minutes back to the community. Try this instead. Rule 4: Go ahead, be a tattletale. Rule 5: Take care with your links. Don’t frustrate others this way. Rule 6: Put a Pinterest button on your website. Rule 7: Hang out with the right crowd. There is another dividend as well. Rule 8: Use your other social media to promote Pinterest. Rule 9: Go ahead and promote. You can generate a lot of traffic from Pinterest in a short amount of time. Connect: Authored by: Brett Relander See complete profile.