Marketing to Women? Keep These 3 Facts in Mind. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Throughout history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns that relate personally to the female audience. Although a different beast, social media marketing continues to make headway by targeting a powerful subset of connected and engaged women, especially mom bloggers with big social followings.
A survey conducted by Women's Marketing Inc. and SheSpeaks published new findings that shed light on social media marketing and women. We've pulled three important lessons from the data, which will help businesses to refine their marketing tactics, especially as they pertain to the female demographic. 1. Women Are More Likely to Purchase Brands They Follow 2. 3.
YouTube to Increase Funding on Its Channels. Facebook, Twitter and Foursquare as Corporate Focus Groups. So.cl.