Social news & updates. 5 sure-fire ways to become known in the PR industry. People in the PR business know how much a solid network can make or break success in the industry.
And this goes beyond whom you know—it’s also about who knows you. Consider the scenario laid out by Bil Moore in this blog post. You meet, you shake hands, you consider a connection made. But is it really there? He makes an important point: Does the person you just met feel the same connection?