10 Innovative Uses of Facebook Timeline for Brands. Facebook Promotions: What You Need to Know. Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities). However, in 2009, Facebook severely tightened up their promotion guidelines, causing a great deal of confusion even two years later.
Bottom line, Facebook doesn’t want any explicit involvement in ANY of your contests. Every day, vast numbers of page admins—from small businesses to major brands—administer promotions that violate Facebook’s rules. What does Facebook mean by a “promotion”? Facebook's Uphill Battle for Big-Brand Advertisers. Are Facebook Fans Useful? Study Says Yes. Brand managers should become big fans of Facebook fans, according to the results of a new study from Constant Contact and Chadwick Martin Bailey.
The companies analyzed the Facebook habits of 1,491 consumers 18 and older from across the United States, and it found that respondents were more likely to recommend brands to their friends after becoming fans themselves, and that they were more likely to purchase products or services from brands after becoming fans. The study also found that Facebook is the preferred social platform for interacting with brands, topping Twitter and LinkedIn. The 10 takeaways from the report, provided by Constant Contact and Chadwick Martin Bailey: Elaborating further on the point mentioned above about Facebook being the preferred platform, it actually finished second, to “none of these,” which was the choice of 59 percent of respondents when asked how they interact with their favorite brands.
Why People Unfriend On Facebook (INFOGRAPHIC)