5 Ways to Improve Your Facebook Engagement. Having trouble engaging your Facebook audience?
If your fans are not interacting with your brand and sharing your content, what value are they? In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing. #1: Keep Your Updates Short Research repeatedly shows that the longer a post is, the less engagement it will receive. Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore. Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. Want even more engagement? Posts with fewer than 140 characters combined with bold, beautiful photos get the most response. According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. Starbucks is a great example of a brand combining short posts with beautiful photos.
. #2: Don’t Use URL Shorteners Why is this? How to Use Facebook Targeted Posts to Improve Your Facebook Engagement. Are you looking for creative ways to improve your Facebook engagement?
By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location. Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: So far, Facebook has not added precise interests or other types of targeting that are available in Facebook Ads.
If you have enhanced targeting, you will see a cross-hairs icon. Top 50 Branded Facebook Fan Pages, January 2012: Nokia leaps, Monster slips. The latest monthly list of the Top 50 Branded Facebook Fan Pages is now available for January 2012, and several brands made impressive runs to kick off the year.
While some brand grew slowly in the way I described recently on Mashable.com, many more brands bucked that trend and grew 5, 10, even 39% percent in one month. Fastest Growing Facebook Pages The fastest growing branded Facebook fan pages of January 2012, by percentage growth, are: Nokia, which grew 39% and broke on the list at #50Xbox, which grew 19% and moved up 3 spaces to #17McDonalds, which grew 18% and moved up 1 space to #18Google Chrome, which grew 15% and moved up 5 spots to #37Mozilla Firefox, which grew 10% and moved up 1 spots to #46 Biggest Losers As usual, those who lost ground in the chart did so despite adding fans.
Monster Energy, which fell 3 slots to #20Nike Football, which fell 3 slots to #35Walmart, which fell 2 spots to #25Reese's, which fell 2 spots to #38; andTaco Bell, which fell 2 spots to #42 Methodology.