
foursquare
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And so another personal venture into the new is complete. Following in the footsteps of services such as Second Life and Pointcast, I have now decided that Foursquare is no longer for me. It has gone down a personal “ hype cycle ” in my life–going from interesting to integral to ignoble in just a few months. Where once I was checking in with glee and sharing my whereabouts with new collections of friends, now I’m moving on with life and onto Facebook Places. My personal journey is one that others have also reported, and I think a look into why Foursquare worked for a while, and how others continue to be a part of my life, shows a path to meaningful platforms. What I Loved About Foursquare
Why I’m out of Foursquare, and Why Some Apps Succeed – Marketing with Meaning
Next Twitter? It's 4square
Geomarketing: Ten Foursquare marketing campaigns | Econsultancy
Foursquare, Baby, Foursquare.
Today, the Times' Bits blog reports that Zagat is teaming up with Foursquare to enhance the game play element of the social networking site with Zagat badges, and related interactive content. The shorthand is that in addition to earning Zagat "Foodie" badges by checking into Zagat-rated restaurants, Foursquare users will also receive review content from Zagat on places that they have checked into. There's some nice synergy there, as Foursquare already serves as a nightlife guide to many of its users. Says Ryan Charles, a Zagat Product Manager, of the deal: "We saw thousands of Foursquare users checking in to Zagat-rated restaurants, and saw an opportunity to present content to them as well as engage them in game-play." The Zagat deal will also offer Foursquare die-hards something far, far more valuable than restaurant recs, or more badges: Potential Internet Fame.
Zagat-Foursquare Deal: Going Out Just Got A Lot More Fun : Media
As you may know, every checkin on foursquare generates points and we display the top users on the leaderboard. Users from city to city compete using this “high score board for exploring your city” as a baseline. About a month ago, we made some noise to trying to find a sponsor for our NYC leaderboard.

