foursquare
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And so another personal venture into the new is complete. Following in the footsteps of services such as Second Life and Pointcast, I have now decided that Foursquare is no longer for me. It has gone down a personal “ hype cycle ” in my life–going from interesting to integral to ignoble in just a few months. Where once I was checking in with glee and sharing my whereabouts with new collections of friends, now I’m moving on with life and onto Facebook Places. My personal journey is one that others have also reported, and I think a look into why Foursquare worked for a while, and how others continue to be a part of my life, shows a path to meaningful platforms. What I Loved About Foursquare
Why I’m out of Foursquare, and Why Some Apps Succeed – Marketing with Meaning
Next Twitter? It's 4square
Editor's note: Pete Cashmore is founder and CEO of Mashable , a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com. London, England (CNN) -- As 2009 draws to a close, with Twitter undoubtedly this year's media darling and Facebook continuing on its path to global domination, you may wonder which social-media service will become tech's poster boy in 2010. Birthed by the team that brought us the mobile social network Dodgeball (acquired by Google in 2005 and later shuttered), the location-based mobile startup serves a simple purpose: It lets an individual share his or her location with a group of friends.
Geolocation-based social network Foursquare just might be the internet's ' next big thing '. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark. That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies.
Geomarketing: Ten Foursquare marketing campaigns | Econsultancy
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple. Prior to TechCrunch, MG covered various technology beats for VentureBeat.
Foursquare, Baby, Foursquare.
Today, the Times' Bits blog reports that Zagat is teaming up with Foursquare to enhance the game play element of the social networking site with Zagat badges, and related interactive content. The shorthand is that in addition to earning Zagat "Foodie" badges by checking into Zagat-rated restaurants, Foursquare users will also receive review content from Zagat on places that they have checked into. There's some nice synergy there, as Foursquare already serves as a nightlife guide to many of its users. Says Ryan Charles, a Zagat Product Manager, of the deal: "We saw thousands of Foursquare users checking in to Zagat-rated restaurants, and saw an opportunity to present content to them as well as engage them in game-play." The Zagat deal will also offer Foursquare die-hards something far, far more valuable than restaurant recs, or more badges: Potential Internet Fame.
Zagat-Foursquare Deal: Going Out Just Got A Lot More Fun : Media
As you may know, every checkin on foursquare generates points and we display the top users on the leaderboard. Users from city to city compete using this “high score board for exploring your city” as a baseline. About a month ago, we made some noise to trying to find a sponsor for our NYC leaderboard.
Pepsi/Foursquare
Domino's launches Foursquare campaign | News | New Media Age
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