Be_useful_via_facebook. Promote_via_facebook. Customer_service_via_facebook. A gallery of custom Facebook fan pages. Top 5 Emerging Brand Trends on Facebook. Field of Dreams may have popularized the notion that, "If you build it, they will come," but in today's Facebook generation, brands are beginning to go where the masses are, instead of relying on the masses to come to them.
With 500 million members, Facebook represents real-time access to the online mainstream. For years, brands have been using their Facebook Pages to connect with customers.