BranchOut - Career Networking on Facebook. Chatter | Collaboration Software Solutions - Collaboration Cloud - salesforce. The Enterprise Social Network. PlusRated.com. LinkedIn. How to Use Short Substantive Soundbites on LinkedIn. When discussing resumes or LinkedIn profiles, I often say it’s more effective to write in “short substantive soundbites” instead of long sentences or paragraphs. People are often confused by what I mean or have trouble editing their profiles to achieve that. To make things even more confusing, I also say that a LinkedIn profile can be significantly longer than a resume, however, it’s still important to use short substantive soundbites!
So… what does that mean, and what does it look like? Here are some considerations and examples… The 20 second test. Most job seekers understand that a resume or a LinkedIn profile generally gets scanned for 15 to 20 seconds before a decision is made to pursue that candidate further, or not. “Short” does not equal “without substance”! It’s not easy, however, highly effective.
Short, but long, is OK! Compare… To… Led a 32% sales increase over previous year. Which bullet point is more likely to get read and easily understood? What does your resume look like?