Social media can help drive sales. The Party People, Peter Salakas (left), Dean Salakas (right), use Facebook as an important marketing tool.
Making time for two Facebook posts a day is yielding strong results for Sydney businessman Dean Salakas. Co-owner of website The Party People, Salakas says he used sponsored posts and banner advertising to spread the word on his party-hire company, but they were ineffective, so now, he says, he sticks to posting thoughts, videos and photos to encourage "likes" and "shares" and spread his brand across the social media platform And it's worked. He gets hundreds of "likes" from a single post, he says.