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LinkedIn Recognizes Importance of Email, Launches New Feature
Google Analytics for Facebook Fan Pages
Analytics: Gain Deeper Understanding, Take More Decisive Action
With consumers active in your mobile, social and online properties, it’s easy to feel overwhelmed by data. You can stay focused with Webtrends Multi-Channel Measurement, which includes a unified analytics dashboard that shows you customer activity across every digital channel. A team of Webtrends experts will help you interpret your results and transform them into a measurement strategy that’s right for you.Shopping startup EcoMom raises $2M from Facebook exec and others
EcoMom , a site where moms can shop for healthy and environmentally-friendly goods, just raised $2 million in a first round of funding. The Los Angeles startup first announced $1.1 million of financing in October, but by the time the round closed last week, the amount of money had nearly doubled. New backers include Facebook vice president Chamath Palihapitiya and Google evangelist Don Dodge.[Editor's note: Hussein Fazal is CEO of AdParlor , an ad management company for Facebook campaigns with social gaming clients including Ubisoft, PlayFirst and Five Minutes.] One of the most frequent questions we are asked is ‘How much will it cost to acquire users for my Facebook game?’ The answer to this question depends on many factors. A brand new casual game targeting both genders and all ages in Indonesia can pick up tens of thousands of users very quickly, for pennies per user. On the flip side, a poker application with a large existing user base and a laundry-list of permissions, targeting 40-year old American males, can pay several dollars per user. Important background information on the many factors that affect pricing is discussed in our longer white paper – this post instead examines an interesting sub-topic around user acquisition.
Facebook Ads and the Rising Cost of User Acquisition
Technology :: Feature Articles :: November 22, 2010 :: :: Email :: Print See Inside The Web is critical not merely to the digital revolution but to our continued prosperity—and even our liberty.

