Twitter acquires Niche, a service that connects brands to internet celebrities. Twitter Confirms Google Firehose Deal To Target Logged Out Users. During Twitter’s Q4 earnings call, Twitter CEO Dick Costolo today confirmed that Twitter has signed a firehose deal with Google, which will bring tweets back into Google searches, more eyeballs to those tweets — and hopefully more clicks onto pages where Twitter can subsequently monetise that activity.
The renewed firehose announcement was not a big surprise after rumors surfaced earlier this week. It will be the first time that Tweets will appear in Google searches after they disappeared in 2011. They will not start appearing for another “several months,” Costolo said on the company’s Q4 earnings call today. Costolo did not go into any detail about the financial terms of the agreement with Google, but CFO Anthony Noto did note that the proceeds of agreements like this are “considered” as part of the company’s guidance and referred to data licensing revenues for third-party partnerships. The last time Google and Twitter worked together on a firehose agreement was in 2009. Neil deGrasse Tyson's polarizing Christmas tweet gets 72,000 retweets. On Christmas day, astrophysicist and author Neil deGrasse Tyson tweeted about a man who was born Dec. 25, and changed the world by age 30.
But he wasn't referring to Jesus. Instead, Tyson was talking about Isaac Newton, who was born on that date in 1642. His tweet garnered a huge amount of attention, earning praise from some and contempt from others. The tweet, Tyson claims, is his most retweeted one ever. At the time of this writing, it had nearly 72,000 retweets. Tyson followed up with a few other Christmas-related tweets, including the one below. Neither tweet sat well with some users, with many claiming they were offensive. Many were angered by Tyson "trolling" Christians; but some even criticized him for bad science. Judging by the number of people who favorited the tweet (nearly 71,000 at the time of writing), not everyone was offended, and many praised Tyson's wit.
Twitter’s Transparency Reports Now Available in 10 Languages. Since launching its first transparency report in 2012, it has been Twitter’s aim to ensure users from around the globe can access this information in a clear and straightforward way.
Today, Twitter announced that the transparency reports will now be available in 10 languages – fulfilling its July promise to add approximately one dozen report languages by the end of 2014. How the Grammys took over Twitter with its new nominations style. For the first time, some nominees for the Grammy Awards were announced via video tweets instead of on television or on the Grammys website.
The Recording Academy tasked musicians and TV personalities to tweet nominees for two dozen categories over the course of six hours on Friday, with many of the celebrities appearing in clips on Twitter's native video player, which lives exclusively in tweets. "Today, the Recording Academy broke new ground on Twitter," Andrew Adashek, Twitter's head of TV, told Mashable. "They took advantage of Twitter’s real-time, widely distributed nature and treated millions of music fans to an exclusive, shared experience. " The interactive visualization, above, displays the most-popular #Grammys-related tweet as well as the total number of tweets tagged with that hashtag. Here are two examples of the tweeted nomination announcements: Netflix and Twitter Are Testing a "Tweet me a Reminder" Button. How to Stop Twitter from Collecting App Data for Ads. Twitter Experimenting With Embedded Analytics.
Twitter introduces Twitter Offers with merchant deals right in your feed. Twitter Now Lets You Share Public Tweets Via Direct Messages. Earlier this month, Twitter gave the community a preview of upcoming features during its Analyst’s Day event where it discussed changes to the platform and revenue streams.
One of those touted features – the ability to privately share (aka “direct message”) a tweet – has now gone live. Says Twitter, “with today’s update you’ll be able to share a Tweet privately with any of your followers.” On the desktop web and in the TweetDeck application, the option will be available by tapping the “…More” icon then choosing “Share via Direct Message.” On mobile, including both the iOS and Android application, a long press on the tweet in a user’s timeline will offer the option to “Share via Direct Message,” as well. The person who receives your shared tweet will then get a push notification, and the tweet itself will display directly in the conversation. Twitter time machine: the first time these important words appeared on Twitter. Twitter Fixes DM Issue That Stopped URL Sharing. Now you can book boutique hotels on Twitter. Hotel booking services are sometimes able to negotiate better prices for mobile consumers.
Now online hotel bidding company Stayful is featuring those prices with a new Twitter-based booking process. The company launched a service Tuesday called "TweetStay" that matches mobile users with independent boutique hotels via Twitter. Twitter users can start a request by tweeting at @Stayful with the hashtag #tweetstay and their destination city, the hotel level they want (budget, mid-priced or premium), and their travel dates. After the user tweets their request, Stayful negotiates prices for the stay with boutique hotels and tweets back a link with an offer at a better rate that what is usually available online, according to Stayful. The trip must be within 30 days. “Hotels want to make sure they book all their rooms, and travelers want a great deal,” said Cheryl Rosner, Stayful's co-founder and CEO. Twitter Open Sources its Emoji for Use Everywhere. Queen Elizabeth II Tweets for the First Time #TheQueenTweets.
Though she still doesn't have a personal Twitter account, Queen Elizabeth II, the monarch of the United Kingdom, has tweeted for the first time.
The Queen tweeted from the official account of the British Monarchy after opening the Information Age exhibition at London's Science Museum on Friday. The tweet, below, is signed "Elizabeth R. " While this tweet by the British monarch is a pretty straightforward affair, it's an important milestone. In March 1976, Queen Elizabeth became the first monarch to send an email. She also broadcast her first Christmas message live on radio in February 1952. Twitter Introduces Fabric, A Toolkit For Developers To Build Apps On Its Platform. At Twitter’s Flight conference this morning, Dick Costolo’s introduced Fabric, a set of APIs aimed at developers to encourage them to build apps and services on top of the Twitter platform.
In the build up to introducing the new APIs, Costolo said that Twitter “wanted to approach this not from the perspective of what would be best for Twitter, but what would help [developers] be most productive.” Xbox One Update Brings Deep Twitter Integration. Members of Microsoft’s Xbox One preview program are getting access to a bevy of new features this week, including deeper Twitter integration and more customization options.
As Microsoft notes, you will now be able to link your Xbox Live acccount with Twitter, and tweet your favorite game clips to your followers using the Share button next to any clip you’ve created. Plus, new live TV and Twitter integration unlocks the ability to see what shows are trending based on Twitter chatter, and you’ll also be able to view tweets for programs in real-time within the MiniGuide. You will also be able to tailor the background for each account on the console – this could be color or achievement art – and is what Microsoft refers to as the most fan-requested feature.
Four Alternatives to Like-Gating on Facebook. What tactics are you using to grow your Facebook Page?
Is like-gating a key part of your Facebook marketing? Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing. In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook. Find 4 ways to market on Facebook without like-gating. #1: Breach the News Feed With Paid Advertising It’s a fact that the experience your customers have on Facebook isn’t tied to them visiting your Facebook page. The organic reach of your Facebook page is still an excellent way to help reach your existing fan base, but it shouldn’t be the sole driver of your Facebook marketing strategy. Thankfully it’s easier than ever to reach your customers—not necessarily just your fans—on Facebook wherever they’re active, as long as you’re willing to pay for the exposure and engagement.
Twitter Invests $10M in MIT Laboratory for Social Machines. Twitter's Tweet Activity Dashboard Is Coming to All Users. Twitter Launches Promoted Video Ads in Beta. Twitter today introduced Promoted Video ads in beta. The company is offering advertisers a new Cost Per View (CPV) ad buying model, which means they only get charged when a user starts playing the video ad in question.
The beta launch expands on the company’s Twitter Amplify program, giving brands a new set of video tools for uploading and distributing video on Twitter. They can also measure the reach and effectiveness of their content with new video analytics, including completion percentage and a breakout of organic versus paid video views. Promoted Video ads follows the Twitter Video Card tests the company started experimenting with earlier this year.
Embedded Tweets Now Visibile on Twitter.com. Twitter’s iOS and Android mobile apps began to embed tweets that have been linked in a tweet last month, and now the feature (which prompts us to make Inception-related jokes) has rolled out to Twitter.com. Embedding tweets is easy to do, just write your message and then include a link to the tweet that you wish to embed. There’s no feature that automates the process at this point. New Twitter Acquisition Increases Focus on Photos. Mashable. Tessa Wegert | July 24, 2014 | 0 Comments inShare11 A look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with tips for ways you as a marketer can do the same for your own business.
Twitter users: have you noticed a trend? Has anything about the way companies are tweeting these days caught your eye? Why Facebook and Twitter Are Embracing Ecommerce. Likes and retweets are fine, but the new buzz word at Facebook and Twitter seems to be “buy.” Facebook announced on Thursday that it has begun testing a Buy button that appears on ads and Page posts from a select group of businesses in the U.S. In effect, that means users can now purchase products advertised by these businesses without leaving the social network.
Just a few hours later, Twitter announced that it had acquired CardSpring, a payments infrastructure company, to help with its goal of bringing "in-the-moment commerce experiences to our users. " The fact that both announcements were made public so close to one another may have been coincidence, but it highlights the overlapping commerce ambitions of Facebook and Twitter. Facebook has experimented with payments in the past with mixed results. However, the Buy button may be the clearest example yet of how e-commerce could be integrated onto Facebook. Brazil-Chile Becomes Most Tweeted Sporting Event Ever. The FIFA World Cup has just reached the knockout stages. That increase in drama and tension has set a new record for Twitter, which just revealed that the Brazil vs Chile match became its most-tweeted real-time event ever.
The 16.4 million tweets sent during the match — which tournament hosts Brazil narrowly won following a penalty shootout — make it the most tweeted game from the World Cup so far. The company says the moment that Chilean defender Gonzalo Jara missed the crucial penalty triggered 389,000 tweets per minute — that beats Superbowl 48 (382,000 tweets per minute) as the most tweeted sporting event to date. The data looks good for Twitter — which has long positioned itself as the home of real-time discussions and TV’s second screen — and its efforts to attract advertisers.
It seems almost certain that these records will be broken again as the tournament progresses, but I suspect that it may take the World Cup final to do that, such was the drama and suspense of Brazil-Chile. How to Make Twitter In-Stream Images Stand Out. Brands GIF All Over Themselves on Twitter. Twitter Adds Animated GIF Support on Web, Android and iOS.
Twitter Adds Animated GIF Support on Web, Android and iOS. How to Use Twitter Advanced Search Queries for Leads. 8 Types of Twitter Cards Businesses Are Using. Do you know what a Twitter card is? Mashable. In San Francisco, one Twitter account is watching over your bikes. Officer Matt Friedman of the San Francisco Police Department is behind the Anti-Bike Theft Unit, a program that utilizes Twitter and GPS trackers to thwart bike thefts in the city. The main tools in Friedman's utility belt: "bait bikes" fitted with GPS trackers and left chained up on the streets of San Francisco. The GPS-enabled bait lets Officer Friedman and the Anti-Bike Theft Unit track bike thefts in real-time — and ultimately nab the thief. After a bait bike is stolen, the Anti-Bike Theft Unit tracks down the thief, arrests them and then posts a picture of the thief to their Twitter account, @SFPDBikeTheft:
Twitter Changes Fonts from Helvetica Neue to Gotham. Report: Twitter Will Have Nearly 400 Million Users by 2018. Better late than never. Mashable. Twitter Introduces Mute Feature on Android, iPhone, and Web. Mashable. Twitter Adds Language Targeting for Promoted Tweets, Accounts. Mashable. 5 Tips to Optimize Your New Twitter Profile Layout. Mashable. Mashable. Twitter Rolls Out Real-Time Notifications on the Web. Twitter Acquires Android Lockscreen Startup Cover. Mashable. 5 Tips for Interacting with People You Admire on Twitter. Twitter Teams Up with Billboard to launch Real-Time Charts. Most Marketers Have Yet to Embrace Twitter Advertising [CHART] 1.2 Million Tweets Sent in Turkey, Despite Ban. One Million Kg Challenge launched to get S'poreans to keep fit. Amtrak Writer's Residency is a Dream Made True by Social Media. 6 Ways Twitter Chats Can Help You Connect With Your Audience.
Twitter's User Growth Is Tapering Off Very Quickly. Twitter Chats, How to Create a Successful Tweet Chat. SocialRank Helps Find Brands' Best Twitter Follower. 10 Facts You Didn't Know About Twitter. Your Twitter Conversations Fall Into One of These Six Categories. VO5 and BRIT Awards: First UK Brands to Use Twitter Amplify. Twitter Testing Major Redesign That Looks a Lot Like Facebook. Twitter Highlights the Top-Tweeted Olympic Photos From Sochi. Twitter Passes 241 Million Monthly Active Users. 'American Idol' Runner-Up Clay Aiken Tweets Bid for Congress. J.C. Penney Is Having a Little Too Much Fun at the Super Bowl. Twitter Account Helps Sports Noobs Sound Smart During Super Bowl. Katy Perry, Queen of Twitter, Is First to Hit 50 Million Followers. How Twitter Can Prevent a Massive User Exodus in Asia. Twitter.com gets new search filters for news, photos, and people you follow. How to Network with Influential People Using Twitter. Tweeting Pro Tips: 5 Types of Tweets to Keep Your Followers Engaged.
Most Top Brands Still Don't Engage With Twitter Followers. Twitter Increases its Focus on Asia. Twitter's Redesigned Homepage Keeps Mobile in Mind. Twitter Launches Vine for the Web. Twitter Tests 'Recommended Accounts' Feature. Twitter to Launch Search and Download Tool for Your Old Tweets. MashTags: 25 Funniest #FailedTechBands. Twitter Says Farewell To Adam “MCA” Yauch. 42 Things To Do On Twitter Besides Tweet Spam & Coupons. How to Make Your Tweets More Trustworthy [STUDY] Are You Addicted to Twitter? [INFOGRAPHIC] Twitter Makes It Easier for Musicians to Get 'Verified'
10 Top Twitter Tools Suggested By the Pros.