Slides: Four Social Media Trends for Business in 2010 « Web Stra. Seven Predictions for 2010 from eMarketer’s CEO. It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.
Like last year, I have seven predictions I’d like to share with our readers, many of which will get underway in 2010 but gather momentum and take on greater importance in subsequent years. 1. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media. According to Forrester Research, 59% of US marketers plan to increase their budgets for digital by pulling funds from traditional outlets.