Wp-content/uploads/2011-Editorial-Calendar-LightBox-Collaborative.pdf. Nonprofit Newswire | Four Reasons Your Nonprofit Should Reconsider Facebook. April 27, 2010; Source: Nonprofit Tech 2.0 | Is your organization on Facebook? Like myriad other nonprofits, NPQ is. We came to the social media game after much careful consideration, and so it's heartening to see other trusted advisors offering critical advice about the subject.
The primary question behind the article at hand is "What has Facebook done for you? "—or, if you're not there yet, what will it do? Your return on investment—whether time or money—is typically the most salient question, as it is here. Facebook has yet to offer nonprofits grants for advertising, as Google has, and so reaching members for whom you don't already have contact info can be costly. When ads are purchased, the argument goes, the return isn't very high, and maybe the money is better spent elsewhere. The question of what nonprofits get out of social media is quantifiable, and if marketing is your goal, it can be tested. About:blank. Flickr Photo by Yandel Note from Beth: Back in 2009, the first week I started as Visiting Scholar at the David and Lucile Packard Foundation, I had the pleasure of meeting Holly Minch, Founder of LightBox Collaborative, who is an expert at helping nonprofits and philanthropies unlock the potential of strategic communications for social change.
I had the opportunity to design a workshop with her called “Aligning Social Media with Strategic Communications” over two years ago for a small group of people from strategic communications agencies working with Packard Grantees. Holly is one of the smartest people I know working with nonprofits on strategic communications. What I respect most about Holly is her generous sharing of information AND crediting others for their work by building on their ideas. Last year, we offered an editorial calendar designed to support nonprofit communicators to act as their own publishers. Let us know what dates you think should have on the 2012 radar. Content Curation: Are You A Fire Hose or A Focusing Lens? Flickr Photo by Salendron Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network.
It is a great technique to keep up with your field. I’ve been teaching content curation workshops this year and will teach it in the Middle East at the E-Mediat conference in March, 2012 (more about that in a later post). If that headline caught your attention, thank Robin Good, a virtuoso content curator, who will join me remotely from Italy when I do a talk on content curation at the next Social Media 4 Nonprofits Conference in January. As Robin points out, Seth is describing something that is hot debate right now in the content curation circles. The debate in content curation circles is that we treat content curation as aggregation, then we’ll miss the point and just create noise. 4 Ways To Increase Productivity & Optimize Your Social Media Schedule. Making the time to execute on a social media strategy can rattle even the most experienced marketers.
Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a poll of @TopRank Twitter followers to get a sense of how they spend their time online. I asked “If you had only 20 minutes a day to spend on social media what would you focus on?” Some of the answers we received were: @henryroominates – “I would try to connect with powerful Twitter users and Tweet content from my blog.” If you are involved with implementing social media marketing, you know that 20 minutes a day just won’t cut it. Avoiding Shiny Object Pitfalls Reuters estimates that the average worker loses 2.1 hours of productivity every day to interruptions and distractions.
Optimize for Productivity Twitter Facebook Next Steps. About:blank. Note from Beth: Alison Zarella is the co-author of the recently published “The Facebook Marketing Book.” I received a review copy from O’Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1.
You’ve just co-written a book with your husband, Dan Zarrella called “The Facebook Marketing Book.” We wrote this book while we were in the middle of planning a wedding, and were actually editing on our honeymoon. 2. The key with using any of Facebook’s features is to take full advantage of the tools available to you. 3. One of the quickest and easiest ways to differentiate your Page is through content. 4. I can’t stress enough how important it is to plan ahead so you aren’t scrambling to come up with a post at the last minute. 5.
Aim to post about once a day, twice at most. 6. 7. Social Media Policy Resources for Nonprofits. When Facebook was down last week due to technical problems, numerous news stories such as “FACEBOOK IS DOWN: Can Life Go On?” In the SF Gate and “Facebook Down, Like Buttons Vanish, Internet Implodes” in TechCrunch sprouted almost instantaneously all over the internet. Comedic as they were, they also served a dose of reality that social media has captured an ever-present place in many of our lives. When Facebook crashed, social media did not stop. Users immediately turned to other social media sites such as Twitter (Craig Kanalley, Huffington Post Blog, “Facebook Down Tweets: The Snappiest Twitter Reactions” and blogs (Kym McNicholas, Forbes Blog, “Facebook Is Down. Social media seems that it is here to stay and it poses both a blessing and a curse for organizations that use it.
As social media guru, Beth Kanter, noted in her 2009 article “4 Ways Social Media is Changing the Non-Profit World” nonprofits have embraced social media at a rapid pace in the last few years. 40+ Social Media Dashboard Tools for Tracking Stuff. As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’ Let me talk about how I go about creating a social media dashboard The basic answer is that I don’t have one tool (I have dozens, if not hundreds.) The real answer is that I am not tracking social media. I am tracking key performance indicators (KPI) I don’t care if it is a shipping problem or a viral YouTube video. I simply want to know how I can track it, manage it, and maximize results. With that said: when I think about creating a social media dashboard or using a platform to track results… I am looking at several unique business identifiers that define what tool I need for the job at hand.
Who is going to use it? All of the strategy in the world boils down to getting it done. Unfortunately the tools for ‘Getting It Done’ are vast and complex. The following list of tools will hopefully lead you on your way. How journalists are using metrics to track the success of tweets. When I first started on the BeatBlogging.org project almost three years ago, very few journalists and news organizations were using social media. In fact, you were considered kind of strange if you used social media. Now, it’s strange if a news organization or a journalist doesn’t use it. The debate has moved from, “should we use social media?” To “how do we get the most out of social media sites such as Twitter?” This question is leading people and organizations to try to figure out what kind of tweets garner the most traction and why. Services such as bit.ly, Chartbeat, Radian6, etc. allow journalists and news organizations to track how many people click on their tweets and see what’s getting retweeted, and many journalists are using them to track their tweets’ effectiveness and reach.
New York University journalism professor Jay Rosen uses a custom URL shorter for his links — jr.ly — to shorten his links and track how they do.