7 Ways Twitter Could Be Winning Local. Editor’s note: The following guest post is written by Victor Wong, the CEO of PaperG, a local advertising technology company.
Conquering “local” remains one of the largest opportunities on the Internet today, and it seems as though Twitter’s unique position has gone largely unnoticed. Today, Twitter is an amazing tool for connecting people to the world, but it hasn’t yet successfully connected people to places they care about. If Twitter chose to bridge that gap, though, higher user engagement and even monetization would likely follow. 1. Twitter Places What happened to Twitter Places?
The first step for Twitter will be in figuring out how to distinguish personal accounts from business accounts. 2. 3. 4. 5. Intro to Social Media: Part 1, What is it? I recently taught a small seminar for the Association of Medical Illustrators 66th Annual Meeting.
The course was targeted toward those with little or no knowledge of social media/networks. The objective was to give them a light primer of how to get more exposure for themselves, their clients, or their companies. Here are some highlights from the seminar. What is Social Media Its facebook, LinkedIn, and Twitter right? That is the goto answer most people will give you if you.. and yes that is correct.
How do you define social media? I recently attended a social media seminar at work.
The speaker was digital marketing pro Simon Smith (@simonsmith). Social media is a term that is tossed around a lot these days, but there’s no clear, agreed-upon definition of what it is. Simon started his presentation by acknowledging this, and sharing some common criteria used to define social media (apologies if I’ve missed some!) How to: Build a Social Media Cheat Sheet for Any Topic. Let's say you're a butcher, a baker or a candlestick maker.
You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest. Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method?
We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry. Works With Just About Anything We'll use the field of Education as our example, because there is a lot of activity there and we presume we've got more educators as readers here than butchers or candlestick makers. No end of variations are possible, of course, on this method - but we expect a lot of readers will find this useful. Comparing Six Ways to Identify Top Blogs in Any Niche.
In the early days of blogging you could go to the Technorati Blog Index, enter some identifying terms for a particular niche topic and discover what the top blogs were in the field.
Identifying top niche blogs is invaluable knowledge for anyone wanting to enter, study or market to people in a particular field. It's one of the fastest and most effective ways to learn the lay of the land and get involved in the community of successful artists, real estate agents or 4-H club leaders using social media. I've been seeing a lot of demand for this information lately so I thought I'd write up some quick pros and cons of the options I'm familiar with. Perhaps you'll add some of your own favorite methods in comments. Editor's note: Looking back over 2008, there were some posts on ReadWriteWeb that did not get the attention we felt they deserved - whether because of timing, competing news stories, etc.
Unfortunately, Technorati's not what it used to be anymore. Technorati Pros: Cons: Del.icio.us. 10 Steps to Finding the Influencers in Your Market. Questions Facebook. Ten Steps To Build A Basic Content Hub. Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like.
The key to this is creating something we call a “content hub.” A content hub is more than just a standalone site or application, it’s both the heart of a distributed network of information, and a destination for those that share the interest it supports. Rather than explain the theory of a content hub in detail, it’s best to just build a quick-and-dirty one, and use it. Here’s the process I’d recommend to do exactly that: If you don’t have a GMail account, create one, say firstname.lastname@example.org. The “hub” of the system is your new GMail account. To distribute original content through the system, just use the Posterous account. “Curating” content is even easier. You can also access your brand “listening station” in Google Reader. So what happens now? Start posting.