Slides, drk. Www.jrk-bayern.de/fileadmin/user_upload/008-Service/001-Download/Social_Media_Policy_des_Bayerischen_Jugendrotkreuzes.pdf. ÖRK Social Media Policy. Red Cross Social Media Releases. Das neue mobile Sicherheitstool für unterwegs – ein Gemeinschaftsprojekt des KFV (Kuratorium für Verkehrssicherheit) und des ÖRK (Österreichisches Rotes Kreuz) – bietet viele nützliche Features: Bremswegrechner, Unfallcoach, Notlicht, Notfallnummern, Sperrscreen mit dem persönlichen Notfallkontakt des Smartphone Besitzers und ein unterhaltsames Spiel zum Training von Erste Hilfe-Maßnahmen. Mobiltelefone sind aus dem heutigen Alltag nicht mehr wegzudenken. Inzwischen sind die Mehrzahl der Geräte so genannte Smartphones, kleine mobile Computer, die neben der Telefonfunktion und mobiler Internet-Connection auch viele nützliche Programme, so genannte „Apps“ (von Applications), installiert haben.
Funktionen von Drive&Help Ein zentraler Schwerpunkt der Drive & Help App liegt auf dem Thema Erste Hilfe. Technische Informationen zur Mobiltelephon-App Wie bekommen Sie die App auf Ihr Smartphone? Mobile Marketing KFV-Direktor Dr. Dr. „Die App ist ein verlässlicher Begleiter im Straßenverkehr. Mag. ÖRK Social Media Wiki (derzeit nicht abrufbar) IFRC Social Media Guidelines. One of my projects over the last few months was to write and get approval for social media staff guidelines for the International Federation of Red Cross and Red Crescent Societies (IFRC). I’m sharing them because I hope that they will be useful to other organizations who are working on similar documents. Besides: I wouldn’t have been able to write them without other organizations and companies making their’s available.
Social media guidelines for IFRC staff The International Red Cross Red Crescent Movement in general and the IFRC in particular are very complicated organism. So please let me explain a few things: 1. This is not your National Red Cross or Red Crescent Society These are NOT the staff guidelines of the American Red Cross, the British Red Cross, the Turkish Red Crescent etc … These are the social media guidelines of the “International Federation of Red Cross and Red Crescent Societies”. 2. How far you’ve gone always depends on where you are coming from. 3.Guidelines vs. policies. IFRC Social Media Guidelines. Social Media in der Presse und Öffentlichkeitsarbeit. Redcrossyouth.files.wordpress.com/2009/08/social20media20toolkit-en.pdf. American Red Cross Social Media Guidelines. American Red Cross Personal O... Social Media. Red Cross Social Media Monitoring Center: Tracking Tweets To Save Tornado Victims.
Fresh on the heels of last week’s tornado disaster, the American Red Cross and Dell have unveiled a social media crisis monitoring center at the Red Cross’ Washington, D.C. headquarters. The command center, formally called the American Red Cross Digital Operations Center, will track Twitter, YouTube and Facebook to find emergency victims and pass that info on to first responders to help get aid to disaster victims.
Smartly, the Red Cross is taking their cues from the private sector, the traditional leaders in tracking and monitoring social media. Dell was bought in to construct the project—and they modeled it on their own Social Media Listening Command Center which is used to track brand sentiment and chatter. The Digital Operations Center will run on a Dell network running Salesforce.com’s Radian6 social media engagement software. During disasters, the Red Cross will be able to find out about specific incidents, and spot trends and anticipate public needs.
The Red Cross Created A Social Culture With Listening: Now, A Policy and Operational Handbook To Scale. The American Red Cross initiated its social media strategy after Hurricane Katrina. The organization knew there were negative blog posts about its disaster relief efforts, but had no capacity to respond, let alone track. They hired Wendy Harman, a social media integrator, to “combat” bloggers and to increase organizational transparency. “It felt like we were going to war. There were concerns about negative comments, fear even,” says Wendy whose current title is Social Media Manager. The American Red Cross started a listening program with some key goals: correct misinformation, to be informed about public opinion, to track conversation trends, to identify influencers, and to build relationships. Wendy Harman notes, “We needed to listen and engage first before we could do anything successfully with social media.” Listening to bloggers initially, and later on Twitter and other sources, has helped informed communications strategies.
Social Media Strategy Handbook - wharman. CrossnetToolkit2009.7.16.