The-Social-Media-Report-2012.pdf (application/pdf Object) The 4 Types of Content Metrics That Matter. US Nonprofits' Social Media Adoption Outpaces All Other Sectors for Third Year in a Row According to New Research. San Jose, CA and Dartmouth (PRWEB) July 27, 2010 The nation’s largest nonprofit organizations are using social media more than any other sector.
Ninety-three percent of the top US charities now have a Facebook profile, 87% have a Twitter presence, and 65% have a blog. These were among the top findings of the latest study led by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm. The new report is the outcome of a study of the nation’s 200 largest charities in the United States based on a list compiled annually by Forbes magazine.
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