44 Must Read Resources on Content Marketing. The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the world continue to incorporate “content marketing strategies” into their yearly plans – it’s because it has been working for hundreds, if not thousands of years! Let’s go over a short recap as to why content marketing is a good marketing strategy to employ for today’s online audience: Show You’re an Authority on a Subject – When you offer unbiased and valuable information on a given subject matter, you earn trust with people who visit your blog or website.
The following resources below will help anyone learn about why content marketing is important to any business and how to get the most of it. For Beginners For beginners to people looking for primers on content marketing, these links will get you on the right track. 1. Writers block. 14. Top 25 Social Monitoring Tools Worth Trying : Bloggie Talkie.
Any business owner or marketing executive knows that a business can be made or broken today by rumors, news and attacks made through social media. Social media monitoring tools can track online conversations taking place online through social media outlets such as Twitter or Friendfeed, but each monitoring tool is different. The following top 25 social monitoring tools are all different, and they may all be worth trying to see what fits your needs. The following list is in alphabetical order. While some tools are free to use, others may offer a free trial period and then a fee for usage. Addict-o-matic: “Inhale the Web” by instantly creating a custom page with the latest buzz on any topic. Did you just love this post? 25 Best Social Media for Social Good Blogs :: Ventureneer ::
Values-driven organizations – nonprofits, social enterprises and socially responsible small businesses – face a special challenge: balancing social good and mission with revenue generation. Ventureneer has put together a list of the 25 Best Social Media for Social Good Blogs, those blogs that “get” the challenge of mission and/or provide useful information about social media. We hope this resource will encourage and guide values-driven organizations as they expand their use of social media. Why did we make this list? Who are we anyway? 5 Tips for Using Humor in Your Social Media Activities. Can you remember something funny? Humor can go a long way with social media. Are you considering using humor with your social media activities?
If so, this article reveals some tips to get you on the right track. Why humor? It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your brand or company, but what about using it for social media? Adding humor to your social media strategy can be a great way to get people’s attention. If you appeal to your audience emotionally, you’ll have a much better chance that they will further engage with your brand or product.
Finally, an emotional appeal differentiates you from the millions of other companies out there bombarding their social channels with nothing but self-promotion. If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential. Here are 5 tips to help you get started: #1: Ask yourself WWJD?
(What Would Jerry Do?) #2: Keep it clean. 20 exemplos criativos de páginas 404. Infelizmente, nem sempre o internauta encontra o que quer quando visita o seu site. Na verdade, é até mais comum do que se imagina que ele caia em alguma página de erro – a famosa 404: Página não encontrada. Mas nem por isso deve ser alvo de alguma atenção, na hora de desenvolver o site. Como nestes exemplos bem criativos reunidos pelo Macho Arts. a E se conhece algum exemplo de página de erro igualmente criativa, deixe um comentário!
The Case for the Virtual Classroom. Online education is often dismissed as a pipeline for expensive degrees of little value and a sponge for veterans’ tuition payments. But while it’s true that for-profit universities have made a hefty business out of e-learning, it’s becoming apparent that learning online can also benefit almost everyone else. “It’s very clear that five years from now, on the web, for free…you will be able to find the greatest lectures in the world on the web,” Bill Gates recently predicted in an interview at Techonomy 2010. Gates is not the only smart guy pulling for online education to extend the reach, affordability, and even quality of education. Here’s why the virtual classroom counts deans of prestigious universities, entrepreneurs, and people who want to change the world as its advocates. 1. This July, the University of North Carolina at Chapel Hill's business school will enroll the first students of its online MBA program. According to the U.S. 2. 3. 4. 5. 6.
More Education Resources from Mashable:
LinkedIn. HOW TO: Implement a Social Good Campaign on Facebook. You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it — more than 500 million to be precise — so you've already set yourself up to hit the largest social network audience. More over, even people without Facebook accounts are used to visiting landing pages on the site for events and causes, which make the potential reach even larger. Second, Facebook is an informal place to launch serious things. Most actions on the site take place within networks of friends (however disparate they may be in real life). As such, campaigns and projects inherently feel less "corporate" or cold when they're spread virally from friend to friend. We've outlined five ways to take advantage of these elements, whether you want to register as a charity or just lend a digital hand without the rigmarole. 1.
This should be a no-brainer. 2. Facebook Pages have a lot of benefits over a website created from scratch. HOW TO: Attract Early Adopters to Your Social Startup. Shane Snow is a technology journalist in New York City. Follow him on Twitter at @shanesnow. One of the main challenges for social networks stems from a question ancient philosophers have debated for centuries: Which came first, the chicken or the egg? In social media, the dilemma often takes the form of, "We need users for our network to be useful, but users won’t join the network unless it’s useful. " A social network’s utility is derived from the people belonging to it. The second great challenge in social networking is spreading to new users at a fast and sustainable pace, i.e. viral growth. This month, a social startup called Hashable (no relation!)
How does a new site like Hashable get past the chicken dilemma, when others can’t? How Facebook Did It: Start Small and Exclusive When Mark Zuckerberg started Facebook in 2004, he positioned his social network as private and exclusive. How Tumblr Did It: Make It Useful Even If You’re Alone How Foursquare Did It: Use Game Psychology. HOW TO: Spread Your Business Footprint Around the Web. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The web, as we know, is a great place to market your business — but only if people can find you. Success in online marketing is contingent upon people being able to locate your web presence. One of the best ways to connect with current and potential customers via the web is to leave your footprint around the Internet and create a trail that leads back to your business. Leaving your business footprint across the web has a number of benefits, including driving traffic back to your site, building brand awareness, establishing trust and boosting your search engine rankings. There are an almost infinite number of places around the web where you can leave your footprint, but here are four rules for getting the most out of your efforts and attracting notice. 1. Social media is a big place. 2. His lesson? 3. 4. Information Is Beautiful | Ideas, issues, knowledge, data - visualized! Top 10 Social Media Presentations
HOW TO: Use Social Media to Create Better Customer Experiences. Maria Ogneva is the director of social media at Nimble, a social relationship management solution that transforms your entire community into business opportunity by leveraging the best of customer relationship management, social media and communication tools. You can follow her on Twitter at @themaria or @nimble, or find her musings on the company blog and her personal blog. It’s no secret that customer experience is one of the cornerstones of an effective business strategy. In all honesty, it should have been all along, but many companies chose to hide behind corporate walls and only talk to customers when it was convenient for them instead of when the customer needed them.
There’s no need to belabor the point that social media has put customers in the driver’s seat. However, companies don’t need to live in fear of the next Kevin Smith or Nestle Fanpage episode. Social CRM Connects Social Customer to Social Business Honeymoon and Teamwork How Does Social Media Enhance Experience? 1. 10 Online Strategies for Your Next Product Launch. Beverly Cornell is the marketing and social media director at Mango Languages, a provider of self-study language learning products that teach actual conversation skills and culture, now available in 28 different languages. Learn more at mangolanguages.com. Long gone are the days when announcing a new product was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Today, because consumers are able to get information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and online marketing tools.
Here's a look at how to focus these approaches into one concerted effort around a product launch. 1. Even though new media seems to get all the glory, traditional television, print or radio media outreach remains an effective way to expose a never-before-seen product to the masses. 2. 3. 4. 5. 6. 7. 8. 9. 10. Conclusion. Social Media for Small Businesses: 6 Effective Strategies. Nellie Akalp is CEO of CorpNet.com, her second incorporation filing service based on her strong passion to assist small business owners and entrepreneurs in starting and protecting their business.
She has formed more than 100,000 corporations and LLCs across the U.S. To learn more about Nellie and see how she can help your business get off the ground quickly and affordably, please visit here. Many small business owners I encounter are either too busy for social media, or they don’t truly understand Facebook, Foursquare, or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company. I’m not a social media expert. Far from it. Over the past few years, I’ve made it a point to explore and understand the social web around me. 1.
Social media has little to do with you; it’s all about your audience, customers, or whomever you’re trying to reach. Not sure where your customers are on the social web? 2. 3. 4. 5. 6. Social Media for Business. HOW TO: Add Social Sharing Buttons to Your Website. Open Data: Why the Crowd Can Be Your Best Analytics Tool. Sean Gorman is the president and founder of FortiusOne, which brings data and mapping solutions to the mass market through its location analysis software. With FortiusOne’s GeoIQ platform, geo-enabled data is easily shared, visualized and analyzed for more collaborative and better-informed decisions. The web will continue to generate data at an explosive rate. It will generate even more now that mobile devices have created yet another path to reach that data.
For example, mobile traffic alone is predicted to exceed more than two exabytes per month by 2013. Out of this bounty of data emerged “data science” and a plethora of new tools to deal with the size and speed of information. When we look at the insight and intelligence that companies like LinkedIn, Facebook and Twitter have been able to mine about the preferences and behaviors of their users, it is no surprise that data scientists are in high demand. The Challenges of Big Data Answers Included More Data Resources from Mashable: Should Companies Play it Safe in Social Media? What does that mean exactly, to play it safe? Is that creating a Facebook page just to satisfy the critics and the bashers? Is it creating a Twitter profile “in case” someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?
Or is it a blog that has 3-4 posts over the span of 6 months? Maybe, possibly, and perhaps? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. So what’s happening here? Does either strategy ( I use the term lightly) work? You’re in business to make money and you’re in business to compete against others that do what you do and sell what you sell. Playing it safe in sports means playing for ties or not caring whether you win or lose. Connect: Authored by: Marc Meyer See complete profile.
85+ Resources: Educator Guide for Integrating Social Media. I hope this post will be a handy reference guide, especially for those teachers new to social media technologies and how to integrate them into the classroom. This resource is by no means exhaustive, but it’s a good starting point for finding the information and people that will help you make the transition into a ’21st century learning environment’. I intend for this to be a wikipost (I will update resources as they are shared with me by others), so feel free to bookmark the page and check in periodically for new material. Enjoy. Articles for Understanding the Importance of Social Media in Education Some Basics Videos Explaining the Social Media ‘Revolution’ Social Media RevolutionDid You Know 4.0 The Machine is Us/ing UsA Vision of Students Today Frameworks Tools Blogs to Follow Wikis Tips for Building your Network & Connecting with Teachers Social Networks for Educators Classroom 2.0 (over 34,000 members!)
Organizations & Resources Further Linking On Twitter – tech-savvy educators to connect with. Us Intel Wikileaks. Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010. Mashable.
5 Free and Easy Listening Tools for Social Media Monitoring. Blogging. The Different Ways We Can Keep Up With Evolving Technologies. Twitter. HOW TO: Optimize Your Content for Social Discovery.