Mettre en place son community management : internalisation vs ex. L’essor du social media marketing et des métiers qui y sont liés, en particulier le community management, nécessite pour les annonceurs une réflexion sur leur organisation marketing.
Je croise de plus en plus de responsables communication online ou de directeurs marketing qui s’interrogent sur l’intégration de community managers en interne, ou sur le recours à des ressources externes. Suite à ma participation sur l’excellent groupe Linkedin sur le Community Management, animé par Luc Legay, voici une tentative pour fournir une réponse, qui réside dans un mix entre l’interne et l’externe. Je suis bien sûr preneur de vos remarques. Externe 1er niveau : La 1ère brique concerne la stratégie vis à vis des communautés. C’est un travail conjoint avec les équipes de la com et du digital, mais l’expertise d’une agence peut apporter des idées et visions nouvelles, via les expériences et benchmarks réalisés sur d’autres secteurs. Outils de veille gratuits.
Social Media Measurement 2011: Five Things to Forget and Five Things to Learn « MetricsMan. 'Controlled Serendipity' Liberates the Web. Twitter.com/nickbiltonAtul Arora’s Twitter stream shows a constant flow of breaking technology news links.
When I finish writing this blog post, I will Tweet it. I will copy this link, go to my Twitter account and spend a minute writing an abbreviated (yet hopefully catchy) description of this piece. And I’ll follow the same actions on Facebook and other social networks. Then off I go to scour the Web looking for more news to sift through and ration out to my friends and followers — a natural course of action in my day.
I spend a considerable amount of time each day looking for interesting angles about technology, news, journalism, design or just the latest comic video to pass along the daisy chain. Most of us do this to some degree. More important, I couldn’t conceive of a world of news and information without the aid of others helping me find the relevant links. Mrs. Sharing has become a reflex action when people find an interesting video, link or story. How H&R Block made social media everyone’s job. This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for pre-order and debuting Feb. 1.
Download the first chapter free at Facebook.com/nowrevolution. It used to be so simple. Decisions were made according to an organization chart that classified people according to their functional role. If you were low on the chart, you just carried out the orders handed to you from higher on the branches. If you were higher on the chart, you handed down the decisions and were accountable for whatever happened below you, rarely getting your hands dirty in the details.
But the increasing speed of business calls for broader leadership and collective accountability. The key to succeeding in social media is not to control and centralize, but rather to advise and then decentralize. Why your social media marketing campaigns aren?t working. ? The BrandBuilder Blog. Tip: Pushing your marketing campaign through social media channels isn’t “social.”
It’s marketing. Nothing has changed. Your marketing department or agency might be telling you that you have a social media program, but you don’t. You might be paying for “social,” but that isn’t what you are getting for your money. What is really happening is this: You are buying the same digital marketing campaigns you were buying five years ago, except now, they also include Facebook, Twitter and Youtube. You can call it “social” all you want, but it isn’t. Want to know what else? This (above) is a typical example of what happens in the course of a successful marketing, PR or advertising campaign. Now let me show you what happens when you incorporate social media into the same campaign mechanism.
Pretty wild, huh? 2010: Social Media Removes the Dam of Gutenberg-Google. InShare1 The discovery process of quality content unfolds, as social media starts to control the flow of content to the end consumer.
One of the most interesting trends to watch unfold is the discovery process of quality content. Many take for granted how they find content or what they default to as good content sources, but if you look closer you'll see that social media (specifically, social networks) and UGC-based ratings and reviews are starting to control the flow of content to the end consumer. And every marketer, PR professional, publisher, blogger, and agency should take note. Back in the Day, Gutenberg Reigned Supreme When Johannes Gutenberg invented the printing press, the age of information dissemination changed forever.
Even today, most of us get our information from the handful of big publishers that have dominated the space for so long. The flow of information was, and still is, controlled by a few companies that have particular agendas (political and profit based). Patrice Leroux.