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A landing page is a very important tool for online marketing and is also known as a lead capture page. The definition of it is a single page that appears in response to clicking on an advertisement. These pages are usually designed with a clear scope: to sell or make the user subscribe. They are normally extensions of the advertisement link the user clicks on. You can find links to landing pages in social media, e-mail or search engine marketing campaigns and many other places.
Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. I get asked all the time, "How frequently should I post on my Facebook page? When is the best time to post?"
Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too? The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. You have to compel Facebook users to click on that ‘LIKE’ button on the top of your Facebook Page and make you feel good about using Facebook for your marketing. Everyone nowadays wants more and more fans but it’s not that easy to get them.
Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one?
Susannah Vila directs content and outreach at Movements.org , an organization dedicated to identifying, connecting and supporting activists using technology to organize for social change. Connect with her on Twitter @susannahvila . Protests this year in Tunisia, Egypt and elsewhere have highlighted Facebook's potential for activism . After all, if the social network were a country, it would the world's third largest. So if you're trying to gather a critical mass around an issue it makes a lot of sense to be there. Using the platform effectively, however, means using it cautiously.
Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook.
Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access , or keep up with the group on Facebook or Twitter . Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook , the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers.
Facebook users uploaded more than 2.7 million photographs, shared 1 million links and "liked" 7.6 million pages every 20 minutes in 2010, according to the company. Among other data the social network is releasing: Lady Gaga was the most-liked celebrity on Facebook with 24.7 million likes, beating out Eminem with 23.7 million and Barack Obama, who had 17.2 million. The numbers also offer a snapshot into Facebook users' love lives in 2010. Some 43,869,800 people changed their relationship status to single during the year while 3,025,791 changed it to "it's complicated."
David Hartstein is a partner at Wired Impact , a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page . You’re a small business owner and you've decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who "gets" social media, you’ve been charged with running a Facebook Page. You set it up and make it look nice. You put up some photos and videos that you think represent the organization well.
Sharing widget AddThis, which is installed on more than 7 million domains and reaches more than one billion users per month, released an infographic Wednesday with some interesting statistics about about our sharing habits. Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook's "Like" button , which means the actual, universal percentage of shares through Facebook is likely higher. Shares over Gmail increased by 395%, outpacing StumbleUpon, Facebook and Twitter. Shares via MySpace and Friendster dropped 20% and 31% respectively. What platforms do you use most often to share content online?
Facebook was not only the most searched item of the year, but it passed Google as America's most-visited website in 2010, according to a new report from Experian Hitwise. For the second year in a row, "facebook" was the top search term among U.S. Internet users. The search term accounted for 2.11% of all searches, according to Hitwise .
If you’re NOT on the HyperArts Blog, Click here! You may have heard about reveal tabs and you may already be using them on your Facebook Page. To learn how to create a reveal tab, check out the HyperArts blog post on reveal tabs . To see examples of reveal tabs being used on Fan Pages, see Tim’s post on the Social Media Examiner blog . There are plenty of clever ways to use reveal tabs to get more fans , engage your users and give away great content .
Facebook released a new version of its Questions feature on Thursday, the result of nearly a year of beta testing. The new version of Questions takes the focus off public inquiries (a service already dominated by Q&A sites like Quora ) and instead focuses on soliciting recommendations from friends. "There are a lot of places you can go on the internet to ask questions of people who you don't know, but there are very few places you can go to get responses from your friends," said Adrian Graham, a project manager for Questions. "We thought that this is where we should focus."
Facebook seems to be a bit of an omnipresent entity these days. Once the domain of college kids, it now features users of all ages and has also turned into a promotional tool for artists, politicians and businesses. Vincenzo Cosenza has been tracking various social networks' popularity throughout the world, and he just posted a December 2010 map — based on data by Alexa and Google Trends for Websites — showing just how prominent Facebook has become throughout the world.