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8 Techniques To Create An Irresistible Landing Page. A landing page is a very important tool for online marketing and is also known as a lead capture page. The definition of it is a single page that appears in response to clicking on an advertisement. These pages are usually designed with a clear scope: to sell or make the user subscribe. They are normally extensions of the advertisement link the user clicks on. You can find links to landing pages in social media, e-mail or search engine marketing campaigns and many other places. You can find them all over the internet.

With a clear goal of converting the visitors into buyers or subscribers, the landing pages have to be convincing right from the first moment, otherwise they will not lead to the desired purpose. 1. There are many discussion about the fold on the internet and even if I don’t have a preference, I can see that each one of them has advantages and disadvantages. 2. The first point we’ve talked about is not the most important – this one is.

The Landing Page of Groupon 3. 4. 5. How to Time Your Facebook Posts to Reach the Most Fans. Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. I get asked all the time, "How frequently should I post on my Facebook page? When is the best time to post? " Answer: Post whenever the most recent status update for your page stops showing up in your fans' News Feeds. If you post often, you will see an immediate spike in News Feed impressions, but it's generally not worth the cost in lost fans. If you post too infrequently, you're missing out on opportunities to reach your fans.

The kicker: Each post performs differently. Calculate the average post lifetime by using the method below, but remember it's just that — an average. How do you know when a post stops appearing in your fans' News Feeds? 1. 2. 3. Post a status update. The Effective Ways To Increase Your Facebook Fans. Facebook is one of the leading marketing tools that businesses use these days to find new customers, stay in touch with their existing customers, provide assistance to their existing customers and promote new products. While Facebook is the best social media platform to connect with your customers will Facebook serve as an effective marketing tool for you too?

The best way to use Facebook as a marketing tool is to create a Facebook Fan Page that is related to your business, but the fans on that Facebook page don’t appear magically. You have to compel Facebook users to click on that ‘LIKE’ button on the top of your Facebook Page and make you feel good about using Facebook for your marketing. Everyone nowadays wants more and more fans but it’s not that easy to get them. This is the most common method to increase the number of Fans for your Facebook page. Use Facebook Ads Tag Pages in your Updates Mention to ‘Follow Me On Facebook’ Everywhere Like Exchanges with Admin of Other Pages.

How to Design and Program a Facebook Landing Page - Noupe Design Blog. Jun 21 2011 We all know that Facebook provides a great opportunity for organizations to connect with their target audience and interact with their clients. To do this more effectively, organizations are creating custom Facebook pages to differentiate themselves and represent their brands on Facebook. But how does one go about creating one? How exactly should one be designed and what are these iFrames that are used? If you’ve been looking for answers, take a look at this screencast. How to Design and Program a Facebook Landing Page from NoupeMag on Vimeo. Please feel free to share your comments with us in the comment section below. (il)(rb) Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits. HOW TO: Stay Safe When Engaging in Political Activism on Facebook.

Susannah Vila directs content and outreach at Movements.org, an organization dedicated to identifying, connecting and supporting activists using technology to organize for social change. Connect with her on Twitter @susannahvila. Protests this year in Tunisia, Egypt and elsewhere have highlighted Facebook's potential for activism. After all, if the social network were a country, it would the world's third largest. So if you're trying to gather a critical mass around an issue it makes a lot of sense to be there. Using the platform effectively, however, means using it cautiously. This is especially true in repressive environments like Syria, where authorities are currently arresting activists for subversive social media activity. The below tips are relevant for anyone and everyone looking to organize online for social or political change. 1.

Your content and your contacts are on Facebook's servers; not yours. 2. 3. So what's in the ToS, anyway? 4. What other information might identify you? Better Facebook Fan Page: Essential Tips, Apps and Examples. Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook. Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews.

In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. Shortcut to: Benefits of a Fan Page Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. Users are able to see your photos, updates, and latest notes published even without a Facebook account.

And the most obvious benefit? Creating a Fan Page If you are logged into the site, scroll towards the very bottom of the page. 1. 2. 3. 4. Facebook Publishes Guide to Social Marketing Best Practices. 5 Legal Considerations for Your Social Media Campaign. Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.

All of this, however, can be mediated with a little knowledge and forethought. Although each social media campaign should be evaluated individually, there are at least five legal considerations every company should note. 1. It would be great if your customers spontaneously started to praise your product via social media, but that won't always happen on its own. The same advice goes if you use bloggers to promote your products. The onus doesn't just lie with the blogger. 2. 3. 4. 5.

10 Tips for Posting on Your Brand's Facebook Page. Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate.

We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. Let’s explore ways we can create updates that are optimized for the News Feed and engagement. 1. Don’t automatically feed your blog posts or your Twitter updates into your Page. Don’t share the exact same content across all networks (Facebook, Twitter, YouTube, etc.) in exactly the same format. 2. Thank your fans for their replies and for sharing their opinions with you. If you make a mistake — admit it. 3. 4. 5. 6. 7. 8. 9. 10. Facebook by the Numbers in 2010 [STATS] HOW TO: Get the Most Out of Facebook Insights for Small Business. David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits.

You can connect with David on Twitter and the Wired Impact Facebook Page. You’re a small business owner and you've decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who "gets" social media, you’ve been charged with running a Facebook Page. You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 "Likes.

" But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?” Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. Facebook Insights Overview Now that we’ve outlined the basics, let’s dive into the scenarios. 44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC] Sharing widget AddThis, which is installed on more than 7 million domains and reaches more than one billion users per month, released an infographic Wednesday with some interesting statistics about about our sharing habits.

Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook's "Like" button, which means the actual, universal percentage of shares through Facebook is likely higher. Shares over Gmail increased by 395%, outpacing StumbleUpon, Facebook and Twitter. Shares via MySpace and Friendster dropped 20% and 31% respectively. What platforms do you use most often to share content online? 2010: The Year Facebook Dethroned Google as King of the Web [STATS] Facebook was not only the most searched item of the year, but it passed Google as America's most-visited website in 2010, according to a new report from Experian Hitwise.

For the second year in a row, "facebook" was the top search term among U.S. Internet users. The search term accounted for 2.11% of all searches, according to Hitwise. Even more impressive is the fact that three other variations of Facebook made it into the top 10: "facebook login" at #2, "facebook.com" at #6 and "www.facebook.com" at #9. Combined, they accounted for 3.48% of all searches, a 207% increase from Facebook's position last year. Rounding out the list of top search terms were YouTube, Craigslist, MySpace, eBay, Yahoo and Mapquest. More interesting though is Facebook's ascension to number one on Hitwise's list of most-visited websites. 5 Common Mistakes of Facebook Reveal Tabs. If you’re NOT on the HyperArts Blog, Click here!

You may have heard about reveal tabs and you may already be using them on your Facebook Page. To learn how to create a reveal tab, check out the HyperArts blog post on reveal tabs. To see examples of reveal tabs being used on Fan Pages, see Tim’s post on the Social Media Examiner blog. There are plenty of clever ways to use reveal tabs to get more fans, engage your users and give away great content. We highly encourage you to use reveal tabs on your Facebook Page. But before you do, be sure that you are not making one of these mistakes! MISTAKE: Creating a reveal tab and forgetting to set it as the default landing tab for the Facebook Page.The reason that you created a reveal tab in the first place was to get more fans. What could these Pages have done differently to avoid this problem? Facebook Unveils New Version of Questions Tool.

Facebook released a new version of its Questions feature on Thursday, the result of nearly a year of beta testing. The new version of Questions takes the focus off public inquiries (a service already dominated by Q&A sites like Quora) and instead focuses on soliciting recommendations from friends. "There are a lot of places you can go on the internet to ask questions of people who you don't know, but there are very few places you can go to get responses from your friends," said Adrian Graham, a project manager for Questions.

"We thought that this is where we should focus. " The updated version will be rolled out to current testers first. When they start asking questions, the feature will automatically be pushed to their friends. Here's a quick look at the new product: Asking a Question When asking a question, users have an option to create a poll with restricted answers or one that allows anybody to add answers. For questions that don't work with a poll format (i.e. Mapping Facebook's Global Takeover [GRAPHIC] Using Facebook as Your Page: A New Tool for Page Admins. Pages, they are a-changin’ By now you should be familiar with Facebook’s new Page layout (see Tim’s recent article on the Social Media Examiner if you still have questions). Besides the new layout and Admin features, there is one little easy-to-miss option that could potentially have a big impact for the way you use Facebook. Page Admins may have noticed the new link on their Pages that gives them the option to use Facebook as their Page.

When you click “Use Facebook as (Your Page)” you leave your Profile-self behind and enter a new Facebook entirely. When you post on another Page Wall, you represent your Page, not yourself. Of course, if you have created a Page for yourself as a public figure, this could look very different. The best part: You can do this for each of the Pages you administer, individually! There are some other significant features, which I will outline below.

How to Use Facebook As Your Page* *and still follow the social media rules of engagement… The Biggest Brands on Facebook [INFOGRAPHIC] HOW TO: Design & Program a Facebook Landing Page for Your Business. HOW TO: Use Facebook Social Plugins on Your Website.