F.A.Z.-Community. Change Management for Social Media Success. "We know that leadership is very much related to change.
As the pace of change accelerates, there is naturally a greater need for effective leadership. " – John P. Kotter, Author, Leading Change Marketers require all kinds of skills to be effective. We need to understand project management, art and graphic design, be able to run a brainstorming meeting and talk ROI at the end of the day to measure what we did last month.
The engines of change. In today's wired world, search engines have changed the way people find data, and social searches are making it even easier to find exactly what you're looking for, with a little help from your friends.
For example, a recent partnership between Facebook and Microsoft enables Facebook users searching on Microsoft's Bing to see their friends' faces in the search results next to web pages their friends have "liked" and shared online. Jay Aslam, professor in the College of Computer and Information Science at Northeastern University, explains how search engines have evolved from simple databases into the speedy, sophisticated and personalized recommendation systems we rely on today. Legalize it, don’t Criticize it « centrestage.