Case of Studies, Analysis, Theories, Evangelisation
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Future Differentiation of 'Social Media' from Collaboration | Co
‘Social media’ seems to be becoming even more of a hindrance to the successful application of 2.0 technologies to solve specific business problems as time goes on: I finally read ‘ Beware Social Media Snake Oil ‘ by Stephen Baker in the December 3 issue of BusinessWeek , the ailing old media title recently bought by Bloomberg . Morten Hansen, author of the excellent book ‘ Collaboration ‘ quoted me in his Harvard Business Review blog post ‘ Is Social Media Worth Your Time? ‘ which comments on Stephen’s BusinessWeek piece.
Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for “That Morning Show” on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com . A cultural and corporate shift is taking place in the world.
Why Social Media Is Vital to Corporate Social Responsibility
Many businesses still failing to embrace social media / we are s
Yesterday Econsultancy published their Social Media and Online PR Report , produced in association with bigmouthmedia. It’s certainly worth a read. The first thing to point out is that the scope of the research is nothing if not impressive. They received over 1,100 respondents representing 458 client-side organizations and 522 agency / suppliers. One might assume then that it paints a fairly accurate picture of the industry, and of the UK market in particular as Brits made up the majority of respondents.
Social Media: Anti-Social, Or An Opportunity For Influence? | da
This was the question posed by Timothy Taylor in a Globe and Mail story entitled “anti-social media” yesterday. Using examples such as product faults (he cites Dell’s exploding batteries, although I think they were made by Sony …) and contest results ( Nissan Cube ), he asks the reader to consider whether social media may give voice to critics as much as to companies. In his concluding words, “Everything that makes social media such a powerful tool for brand awareness also makes it a tempting platform for brand sabotage.” Here’s my take. Taylor is certainly right in (at least) one respect – social media does give have the potential voice to a company’s critics.
The Future of Sales is Social (the rise of social CRM) - Trends
Last week I did the keynote presentation in a webinar run by ITNews and Oracle on How to spark sales using social media apps . My presentation was titled The Future of Sales is Social . The slides are below, and you can listen to the on demand webinar here (registration required). Taken in the context of many people being unsure about the value of social media for business, it is worth looking at the many ways that social media are directly applicable to the B2B sales process. Just some of those are in this slide from my presentation. I absolutely believe that the future of sales is social, and that social media in their various forms will quickly become central to the way salespeople and sales teams work.
Study: Ages of social network users | Royal Pingdom
How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there? To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers.
A Twitterholic’s First 3 Days on Facebook… | Bit Rebels
I consider myself to be a Twitterholic. Except for on holidays when I’m not working, I’m on Twitter every single day for hours. If I’m on my computer, I’m on Twitter. They go hand in hand in my day. I follow a lot of people, and I have a lot of followers on Twitter. I consider myself to be a pretty experienced tweeter.
What Drives Consumer Adoption Of New Technologies?
I'm participating in a panel discussion this morning during the offsite of a major media company. They sent me a list of questions in preparation of the event. One of the questions was the title of this post; "What drives consumer adoption of new technologies?".Yes, great post. Thanks for the welcome by Jan 7
In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.” It’s a powerful prediction and it’s one that I also believe. This is your year to excel, teach, and create your own destiny.
A New Age for Social Media Marketing | Brian Solis
Posted in Main on November 27th, 2009 by Pingdom Have you ever wondered how many of Twitter’s users are women? Or men? What about Facebook, MySpace, Digg, LinkedIn, and other sites in the social media sphere? We have tracked down this information for a number of social network sites (19 of them).
Study: Males vs. females in social networks | Royal Pingdom
Nowadays Social Networking has popping out as a new face of modern sociology and a key technique for tight connection with friends, no matters wherever they are situated in the world. The popular social networking site like Twitter , Facebook , Orkut , MySpace and LinkedIn are keeping internet users busy in various activities on their own site that incorporates – profile, blogs, notifications, groups, files sharing (photo and video), messaging, forum discussion, search option, comments, social bookmarking and others exciting feature of social networking . Every internet user knows the power of social networking websites. Some of the enterpuner are using to built end-to-end business and others people are exercising according to their way of self-interest.