GLOW interactive. Education Is Key To Future Growth for Video Advertising. BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising.
Let's see what they had to say. Online video has moved into the comfort zone of many media buyers and agency execs it seems as they are spending or planning on spending more. 56% of them in fact stated that online video ads are 'more effective' or 'much more effective' than other forms. But that's nothing. An amazing 94% stated they would be spending more in the area than they did in 2009. Does Web Video Need a Sheriff? There’s little doubt that the online video world is a bit messy.
There’s a reason why the broadcast networks’ full-episode video experiences command ad premiums, and most everything this side of Hulu does not. Clients and agencies aren’t always sure what they are getting when they buy Web video inventory — basic things like where a brand’s ads will run and whether they’ll actually appear in a place where the can be viewed are unfortunately not a given. And to hear most folks in the industry tell it, verification technologies, which have become a standard precaution for many display advertisers, don’t cut it when it comes to video. That’s where ClearStream, a 10-month-old startup, sees an opening to become the cavalry that cleans up the Wild West of Web video. The company claims it has a superior answer to verification, a proprietary product aimed at providing clients with some peace of mind when buying Web video advertising. Cdn.breakmedia.com/wp-content/uploads/2011/01/Break_Media_Video_Study_2011.pdf. 2012 Trends: Video Leads Online Ad Growth.
Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets.
This type of media reproduces the richness consumers associate with TV, often at a lower cost. And if online venues tend to fall short of TV when it comes to reach, they make up the difference by engaging viewers in an active, lean-forward mode. The virtuous circle of content and technology adoption that consumers are experiencing is also fueling this trend. eMarketer estimates that US online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015, making this by far the fastest-rising category of online spending. By 2015, video ad spending will reach $7.11 billion, up from $2.16 billion in 2011. In the past year alone, growth was 52.1%. Similarly, in the UK video advertising will lead the pack, growing by a compound annual rate of 65% over five years.
Visible Measures Solutions Description. Social Media Marketing for Bloggers. Adaptly. Alphabird. “Bad things do happen; how I respond to them defines my character and the quality of my life. I can choose to sit in perpetual sadness, immobilized by the gravity of my loss, or I can choose to rise from the pain and treasure the most precious gift I have – life itself.” – Walter Anderson Every one has had their share of adversities. There is no one, absolutely no one, on this earth who can claim that his life has always been a bed of roses. Yes, there are people who are said to be born with a silver spoon. Children of royal families, siblings of celebrities or parents of billionaires are thought to be born lucky. But there are ways with which a person can resurge from asperities and can chalk out his own opaline destiny.
Jun Group Productions LLC. Jun Group Clients. Mitchell ReichgutChief Executive Officer Prior to founding Jun Group, Mitchell headed up Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP.
As General Manager/Creative Director, Mitchell helped grow Bates Interactive into a 70-person integrated unit, with clients such as EDS, Moet & Chandon, and Warner-Lambert. Before joining Bates, Mitchell served as Creative Director at Think New Ideas, a leading Web development company with offices in New York and Los Angeles. There, Mitchell supervised development of major online advertising and e-commerce initiatives for Budweiser, Rockport, Reebok, Sony, Continental Airlines, and many others. Bill CommonPrincipal Bill brings over 20 years of marketing, advertising, entertainment, and technology experience to Jun Group. Corey WeinerChief Operating Officer Corey serves as Chief Operating Officer of Jun Group, overseeing the company’s internal systems and ensuring that it is consistently innovating and evolving.
Viewable Media Home Page. Viewable Media Blog Article. The Epic Media Group: How The Web Is Won. The Epic Media Group - Press Releases. Sharethrough. The Viral Video Guy Gets $1 Million In Funding. Giant Media. Product Placement & Branded Entertainment Company. Springboard Video - Home. Unruly Media. Unruly Media Selling Points. Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media.
We use our proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Unruly Media Scores $25 Million in Funding, Ices Google Chrome Black Eye. Written on Jan 4, 2012 Author.
Powered by Unruly. Publishers « Blogstand Media. Publishers Beginning as a group of independently run blogs with substantial traffic, the Blogstand Media Network formed as a result of a need for a better monetization model.
While each site was getting significant traffic, Blogstand understood that these sites could be earning more by working together. In less than two years, over 160 publishers have signed on and allowed Blogstand Media to act as a sales representative for their sites. The results have been unquestionable, and because of this the Bogstand Media Network roster of publishers continues to grow. Why Join The Network Blogstand will help you to identify the undermonetized areas of your site, or in some cases areas that aren’t monetized at all. Blogstand works closely with all publishers to ensure effective campaigns. Creator Playbook. TubeMogul Home Page. We know that persuading a target audience, at scale, with digital advertising is getting more and more difficult.
By offering the impact and scale of television with the targeting and measurement of digital, our platform helps brands solve many of those challenges in today’s digital world. Video Advertising Built for Branding - Partners. Extensive industry partnerships enable TubeMogul to offer clients access to best of breed technology from a single interface.
Partnerships include deals with premium inventory suppliers, data management vendors, research and measurement companies, brand safety technology providers, rich media vendors, ad serving providers and more. TubeMogul connects with the most open exchanges sources in the industry to allow clients access to premium, transparent video ad inventory. Buying video ads from our select partners in real-time on an impression-by-impression basis ensures you get the most value for your campaign spend. Partnerships with premium third-party data vendors allow our brands to build and reach targeted audience segments. First-party data segments can also be integrated into our platform for long-term, cross-media audience intelligence. Deliver the most creative and interactive video ads available, at scale, with technology from our ad serving and rich media partners. Related Content.
Video Advertising Built for Branding. Video Advertising Built for Branding - Media Buying. Brands and agencies looking to launch a product, build awareness or drive sales should ideally spend less time in the buying phase and more time scrutinizing performance in order to test, learn and iterate to make smarter media decisions.
With TubeMogul’s programmatic advertising software, clients have full control over their campaigns which allows for spending time doing what’s most important to push the brand forward. AdSage Internet Marketing & Online Advertising Agency. Customer Stories – adSage. About Us Customer Story Community. Optimized Facebook Advertising. AdParlor - Optimized Facebook Advertising. Ignite's Social Media Tools Guide. If you have ever managed a Facebook ad campaign you might have realized by now how painful it can be to run advertisements at scale. Although Facebook’s internal ad manager tool has its downfalls, Facebook has an Ad API which it has allowed a few select providers to leverage to create 3rd party advertisement tools. Below you will find approved Facebook API Tool Vendors. Prices range from several hundred dollars per year, all the way up to 5% of PPC spend which is typically more common with enterprise level tools that see spend levels of over 100,000/month USD. 4 Main Reasons to Use a 3rd Party Facebook Ad Tool: Avoiding Ad Rot More often than not, you will notice after running Facebook ads that they tend to have short shelf lives in terms of performance.
Mass Editing Capabilities If you are trying to manage hundreds of Facebook ad creative pieces then you literally have to log into each one in the Facebook backend to change them. Reusing Targeting Capabilities, Images and Ad Copy.