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BrightRoll dropped some numbers from their second annual survey about what media buyers and agencies are planning in regards to spending patterns for online video advertising . Let’s see what they had to say. Online video has moved into the comfort zone of many media buyers and agency execs it seems as they are spending or planning on spending more. 56% of them in fact stated that online video ads are ‘ more effective ‘ or ‘much more effective’ than other forms. “Over the last year, online video advertising has continued to mature as a trusted and proven medium for reaching highly engaged audiences at scale across premium content sites online. As CPMs continue to drop, better metrics emerge and as the industry agrees upon a defined set of standards, the survey results show that this segment of online advertising will continue to become a staple in every media buyer’s arsenal.”
Education Is Key To Future Growth for Video Advertising
Does Web Video Need a Sheriff? | Digiday
There’s little doubt that the online video world is a bit messy . There’s a reason why the broadcast networks’ full-episode video experiences command ad premiums, and most everything this side of Hulu does not. Clients and agencies aren’t always sure what they are getting when they buy Web video inventory — basic things like where a brand’s ads will run and whether they’ll actually appear in a place where the can be viewed are unfortunately not a given. And to hear most folks in the industry tell it, verification technologies, which have become a standard precaution for many display advertisers, don’t cut it when it comes to video.Since online video advertising is one of my main areas of focus here at ReelSEO I thought it only right that I ping my burgeoning contact list of video advertising professionals about how they see 2011. My most surprising trend in 2011? Considering my history of prognostication, I was surprised that my predictions were spot on. Hopefully, I can repeat that in 2012. 2011 was very strong growth year for online advertising, with video remaining the fastest growing segment. eMarketer predicts that online video ad spending will grow at a 38% rate annually, fueled by more people viewing content online and adopting newer technologies like tablets to watch that content. One major trend that emerged over this past year was that programmatic buying increased with video through agency-owned or licensed trading desks, with a shift of dollars from managed services to real-time-bidding (RTB).
2011 Online Video Advertising Year In Review - Industry Leaders Reflect
2012 Trends: Video Leads Online Ad Growth - eMarketer
Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. This type of media reproduces the richness consumers associate with TV, often at a lower cost. And if online venues tend to fall short of TV when it comes to reach, they make up the difference by engaging viewers in an active, lean-forward mode. The virtuous circle of content and technology adoption that consumers are experiencing is also fueling this trend. eMarketer estimates that US online video ad spending will grow by a compound annual rate of 38% in a five-year span ending in 2015, making this by far the fastest-rising category of online spending. Similarly, in the UK video advertising will lead the pack, growing by a compound annual rate of 65% over five years. By 2015, UK video online ad spending will reach $850 million, compared with $150 million in 2011.
Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding, and check out some of our more favorite viral video clips.
Viral Video Marketing Tips & Trends: ReelSEO Viral Video Marketing Channel
On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners , Van den Ende & Deitmers , and Business Growth Fund . Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry classics like “ The T-Mobile Dance ”, “Evian Roller Babies” and Old Spice’s “ The Man Your Man Could Smell Like ” campaign as well as more recent initiatives like the “ Coca-Cola Where Will Happiness Strike Next ” series. Unruly’s series A round is one of the largest ever for a private company in the social video space and “will be used to accelerate international growth and cement Unruly’s position as the global leader in this fast-growing area,” according to a press release . Torch Partners and Orrick, Herrington & Sutcliffe LLP advised on the deal.
Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion
Visible Measures Solutions Description
You can see the campaigns audiences choose to watch in just a few clicks with Trends, our award-winning application for competitive intelligence in social video. Designed for advertisers, agencies, and film studios, Trends provides a complete view of the social video advertising world to help you see what audiences are choosing to watch in your industries. Whether you need to track your own campaigns, monitor your competitors', or simply see what's hot in your industry, Trends will help you make data-driven decisions to get a leg up on your competition and increase your social video market share.
Bloggers who are interested in building high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimization techniques which can help to improve the search engine rankings of their blogs. Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose.
Unified Social Media | Social Media Marketing for Bloggers
Recently, our smart data team created Adaptly Momentum — a groundbreaking idea that generates understandable metrics for on and offline media. Adaptly Momentum conceptualizes all available social metrics from social media platforms to demonstrate how brand engagement is changing over time.
Adaptly
Adaptly
Adaptly Momentum is a new measurement tool created to help understand how well a brand is engaging with users across social networks. Every social network provides a unique medium for users to share and interact with content. Momentum combines the 160+ social metrics that come from each of these networks. It enables brands to evaluate how different marketing initiatives impact the overall brand performance across all mediums whether it’s paid or organic, online or offline.Did you know that viewers of viral videos, web series, and branded entertainment are 250% more likely to be engaged than when watching traditional television programming? Alphabird creates social engagement around online video by distributing in-page (NOT in-banner) across premium publishers, portals, and influential blogs that reach your targeted audience. The result?
Alphabird
Press
San Francisco, CA – May 12, 2011 Launches YouTube Platform to bring brand media dollars to promising YouTube producers San Francisco, CA – May 12, 2011 – Alphabird, the social video syndicator, today announced that it has acquired the PlaceVine Corporation for an undisclosed amount. The PlaceVine Brand Integration Platform automates the sourcing and management [Read More ...]Jun Group’s embedded video platform reaches over 101 million users. Actual users. You know, people.