The Evolution of CRM (Social Studies Blog) Update: Here’s a revised version of the infographic – and background detail from Jeff.
Quick stats: 77% of customers look for incentives and coupons on social media sites. »tweet« 46% of customers turn to social media for effective problem solving. »tweet« 80% of US consumers use social media to verify purchase recommendations. »tweet« 60% of US consumers regularly interact with companies on a social media site. »tweet« 55% of US consumers read user reviews onlines. »tweet« 43% of US consumers say brands should use social media to help customers. »tweet« 21% of customers look for specialized, targeted marketing on social networks. »tweet«
What Is Social CRM? You keep hearing about this social customer relationship management (CRM) thing, right?
It’s definitely been a hot topic. Here are some important points to consider when thinking about social CRM. Social CRM is first a strategy that is often supported by various tools and technologies. The Many Faces of Social CRM.